White House aides David Axelrod and Jim Messina traveled to the Capitol for their presentation to Democratic senators. Senators saw videos of disruptions at events held by House members, and were told to organize their events more carefully as well as work with labor unions and other friendly groups to generate enthusiasm. They also were urged to use these events to stress insurance reforms such as a limit on out-of-pocket expenses for those covered by insurance, a ban on coverage cancellation for the seriously ill and protections for small businesses. Messina, the deputy White House chief of staff, also said any advertising attack would be met with a bigger response, these officials said. "If you get hit, we will punch back twice as hard," Messina told senators, according to two people in the room. "It's a challenge, no question about it, and you've got to get out there and make the case," Sen. Chris Dodd, D-Conn., said afterward. "This is not the time for the faint-hearted."