Originally posted by: ajpa123
Originally posted by: SuperTool
Originally posted by: NFS4
Originally posted by: SuperTool
1. $70K != $100K.
2. Dick Grasso isn't buying.
That's the point. If Lexus can kick but at $70,000, imagine an all new model at $100,000 instead of the same car with a bigger engine like the "other guys" :roll:
OK, I am trying to imagine. What can they put in it that they don't already have in a $70K LS430, that someone would want to pay $30K for? That's the problem for Lexus. Lexus driver isn't exactly interested in having a 6L V12, because they just want adequately fast cushy ride luxury boat, not a sports saloon. So I don't think they'll find any suckers willing to plunk down extra $30K for an incrimental luxury increase over the already super luxurious LS430. MB buyers are willing to pay tens of thousands of dollars for incremental performance increases, but I don't think Lexus customers are. I like the LS430 for what it is, superluxurious A-B transportation. I just don't think there are customers for $100K Lexus to cover the development costs. I just think LS430 has everything a lexus driver wants, and it will be hard for them to convince owners to plunk down $30K more for additional luxury.
Maybe the new $100K model is just a fully loaded LS430 with $30K in cash in the trunk?
Wait till you get older and settle down.
There's that 'keeping up with the Jones's' thing.
or the 'buy it cuz it's cool' thing
or 'buy it cuz it's expensive' thing
There's a market for this kinda car. One that we don't quite get because we're not the target audience.. simple. It's not necessarily what's in it. It's how much it is so I can brag to my freind that i bought one. Kinda like mentioning that you just had one of those designer spring waters or $10 expressos that morning.
Yes, but if it's down to bragging rights $100K Benz > $100K Lexus.