Originally posted by: NFS4
Originally posted by: SuperTool
Originally posted by: Apex
Originally posted by: SuperTool
I don't think they'll sell. Lexi are like Seikos people buy them for the value. People aren't gonna pay Breitling prices for a Seiko. It takes charisma to sell at the $100K pricepoint, and Lexus couldn't find charisma if it hit it across the face.
To be fair, that's very similar what everyone said when Toyota decided to produce the Lexus line in the beginning to compete with Mercedes and BMW.
And to be fair, Lexus LS430 still sells for less than S430 and 745i. It's still a value buy. It's still A-B transportation. At $100K pricepoint you also need image, pedigree, and prestige that Lexus doesn't quite have.
What makes you think that?
http://autoweek.com/cat_content.mv?port_code=autoweek&cat_code=carnews&loc_code=index&content_code=00064486The brand has grown in both loyalty and conquest rates over the past three years, according to consumer purchase data tracked by the Power Information Network.
Last year, 44 percent of all Lexus vehicles that were traded were done so to purchase another new Lexus vehicle, the Power data show. That compared with 31 percent in 2002. The figure in the first quarter of 2004 was 48 percent.
What's more, every luxury brand except Saab is seeing a greater percentage of its customers depart to Lexus than they were three years ago, according to Power.
Lexus says it had a conquest rate of nearly 70 percent in the 2003 model year, representing buyers who came to Lexus from another brand. The rate of buyers replacing a Lexus purchased new with another new Lexus was 54 percent in the 2003 model year.
http://www.detnews.com/2004/insiders/0401/21/insider-42079.htm
And? What does it have to do with prestige? Are you saying an LS430 is as prestigious as S430? If it was, then why did Toyota copy the last generation S class to design it? A Lexus is just a Toyota pretending to be a Mercedes. It's not gonna cut it at $100K.