"This was Jan. 2, 1987, and for the first time, the college football season had been extended beyond New Year's Day. Because of a quirk in the system, because Miami was ranked No. 1 and Penn State was ranked No. 2, and both schools were independents at the time, with no ties to any conferences, meaning no affiliations with any specific bowls, the Fiesta Bowl landed the dream matchup. Before this, the Fiesta had been second-tier, unable to stand up to the cabal of Rose, Cotton, Sugar and Orange, but now the Fiesta Bowl was in the right place at the right time, and so was NBC, which took the radical step of shifting the game to a Friday night and preempting its most popular television show to make room for, of all things, a college football game."
At halftime, Bob Costas conducted a rambling interview with President Reagan. Meyers' vision had come to fruition. The ratings were enormous, larger than even the network could have expected: 25.1 percent of households with televisions (more than 70 million viewers) were tuned to NBC that night; no college football game has gotten that kind of ratings share, before or since.