It sounds like that's for the Pro & Max only not the base. This wasn't driven by their laptop (or desktop) economics, it was driven by their need to build servers. Rather than making an AI server specific chip with tons of GPU cores and few CPU cores, and a general purpose server specific chip with tons of CPU cores and zero GPU cores it made sense to split up the CPU and GPU stuff. That would allow them to mix n match those parts to build AI servers, CPU servers, Pro, Max, Ultra and who knows maybe we'll finally see the long rumored but never realized 'Extreme'. Even if they wanted to do dedicated designs for the servers they'd still have had to go to Ultra style chiplets because they likely want to exceed the reticle limit for the same reason Nvidia does.
It would also allow them the option of offering a wider variety of SKUs for the Max, i.e. a "lot more CPU cores" instead of "a lot more GPU cores" if they think there's sufficient demand for that. That is if they're even willing to add SKUs to address it, since Apple has always avoided having too many choices both for manufacturing efficiency and inventory reasons, and because academic marketing research has shown again and again that too much choice makes consumers less likely to buy.