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Stiff Clamp

Senior member
Feb 3, 2021
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haven't watched Gamers' NEXUS since their Newegg debacle a while back.
Official LTT video response:

They turned on monetization for that corporate apology video. Got people upset.

Heard they weren't posting more content for now - despite this video promising reduced content. Things change
 

Hans Gruber

Platinum Member
Dec 23, 2006
2,500
1,342
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haven't watched Gamers' NEXUS since their Newegg debacle a while back.

They turned on monetization for that corporate apology video. Got people upset.

Heard they weren't posting more content for now - despite this video promising reduced content. Things change
Wow, their new leader cannot read the teleprompter without his eyes glued to the auto script screen. They know how to pick professionals at LTT. On a side note, what does LTT really do? Nothing other than creating selfie videos with products. Their primary focus is creating content that gets views on youtube. How does that add value to PC parts? I think they are just playing the youtube monetizing game. The product reviews are a very distant secondary product. I think it actually diminishes the products because their main focus is revenue stream on youtube.

It's been quite a few years since Logan Paul was paid a lot of money for making an ass of himself on youtube schilling products.

This is just a hypothetical. Suppose google decided youtube monetization was not a good business model. If youtube didn't pay for views, what value would LTT? They do not even sell products. If all social networking monetization ended what would all of these personality brands have? They would have nothing. How is that a good business model?
 
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nakedfrog

No Lifer
Apr 3, 2001
61,554
17,144
136
This is just a hypothetical. Suppose google decided youtube monetization was not a good business model. If youtube didn't pay for views, what value would LTT? They do not even sell products. If all social networking monetization ended what would all of these personality brands have? They would have nothing. How is that a good business model?
Tell me you haven't watched an LTT video in a few years without telling me you haven't watched an LTT video in a few years 😄
They sell underwear, hoodies, t-shirts, I don't even know what else now.
 
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Captante

Lifer
Oct 20, 2003
30,339
10,858
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Tell me you haven't watched an LTT video in a few years without telling me you haven't watched an LTT video in a few years 😄
They sell underwear, hoodies, t-shirts, I don't even know what else now.


I'm (semi) ashamed to say I HAVE one of those hoodies myself! ;) (also a water bottle)

(to be fair it IS a really nice hoodie!)
 

WelshBloke

Lifer
Jan 12, 2005
32,569
10,757
136
I don't even care. LTT has issues all of the review spaces for tech do. And while I like their testing, I can't stand watching Gamers Nexus just because of the dude's droning voice (or whatever is the reason his voice is somehow compressed and feels barely audible but also is just grating to listen to for more than a few minutes - and therefore perfectly suited for long winded videos...) that makes it so any content they produce that is a video instead of an article a fail.

Frankly though, the thread about this in the CPU forum reminded me why I got out of the PC enthusiast space, I don't enjoy any of it. The mountain out of molehill antics of everyone, constant hyperbole that somehow exceeds that of modern sports takes, the not intended to be but simply hilariously silly nonsense behavior of the fans (dude in that thread "people accusing GN better check themselves" talking tough), and the social media crap that well social media has added to already socially inept weirdos.

Also I had an epiphany recently, does anyone else think the GN dude kinda looks like the son of this guy:
dd3.jpg
Picture needs a katana and an anime body pillow!
 

BudAshes

Lifer
Jul 20, 2003
13,979
3,327
146
Wow, their new leader cannot read the teleprompter without his eyes glued to the auto script screen. They know how to pick professionals at LTT. On a side note, what does LTT really do? Nothing other than creating selfie videos with products. Their primary focus is creating content that gets views on youtube. How does that add value to PC parts? I think they are just playing the youtube monetizing game. The product reviews are a very distant secondary product. I think it actually diminishes the products because their main focus is revenue stream on youtube.

It's been quite a few years since Logan Paul was paid a lot of money for making an ass of himself on youtube schilling products.

This is just a hypothetical. Suppose google decided youtube monetization was not a good business model. If youtube didn't pay for views, what value would LTT? They do not even sell products. If all social networking monetization ended what would all of these personality brands have? They would have nothing. How is that a good business model?
That apology vide was pretty embarrassing. As a 90's kid the idea that you can be a corporate tool and cool and likeable at the same time is just annoying as fuck to me.
 
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Kaido

Elite Member & Kitchen Overlord
Feb 14, 2004
50,453
6,581
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This is just a hypothetical. Suppose google decided youtube monetization was not a good business model. If youtube didn't pay for views, what value would LTT? They do not even sell products. If all social networking monetization ended what would all of these personality brands have? They would have nothing. How is that a good business model?

Same way Instagram works without standard monetization for influencers...brand advertising! LTT has 15 million subscribers. If you pay to have your product reviewed, that's 15 million niche-targeted eyeballs viewing the content. Even though the price per post can get pretty high for ultra-famous people, it's still a SUPER good deal for marketers to have such a broad reach, especially when backed by a celebrity endorsement:


For example, it's estimated that Ronaldo charges $2.3 million per sponsored post, which sounds like a lot of money, but he also has 600 million followers just on Instagram:


For reference, his net worth is $500 million:


Also, LTT is more on the "infotainment" side of the fence, with random ridiculous projects from time to time, which always draws a crowd of bored viewers looking for something interesting to watch! So it's not so much about ACTUAL value as much as MARKETPLACE value! They have the subscribers, they just need the sponsorships!



1692304451740.png
 

Hans Gruber

Platinum Member
Dec 23, 2006
2,500
1,342
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Same way Instagram works without standard monetization for influencers...brand advertising! LTT has 15 million subscribers. If you pay to have your product reviewed, that's 15 million niche-targeted eyeballs viewing the content. Even though the price per post can get pretty high for ultra-famous people, it's still a SUPER good deal for marketers to have such a broad reach, especially when backed by a celebrity endorsement:


For example, it's estimated that Ronaldo charges $2.3 million per sponsored post, which sounds like a lot of money, but he also has 600 million followers just on Instagram:


For reference, his net worth is $500 million:


Also, LTT is more on the "infotainment" side of the fence, with random ridiculous projects from time to time, which always draws a crowd of bored viewers looking for something interesting to watch! So it's not so much about ACTUAL value as much as MARKETPLACE value! They have the subscribers, they just need the sponsorships!



View attachment 84551
If all the social networking monetization were gone. LTT and most of the youtube, Instagram, twitch and others would be without any form of revenue. It's like putting all your eggs in one basket without diversifying your business model.

To think they believe they are running a business. Some kind of corporation or LLC for a business that doesn't even sell widgets. How is that a successful business model? They cannot diversify because they are selling a personality or image.
 

nakedfrog

No Lifer
Apr 3, 2001
61,554
17,144
136
If all the social networking monetization were gone. LTT and most of the youtube, Instagram, twitch and others would be without any form of revenue. It's like putting all your eggs in one basket without diversifying your business model.

To think they believe they are running a business. Some kind of corporation or LLC for a business that doesn't even sell widgets. How is that a successful business model? They cannot diversify because they are selling a personality or image.
Have you any idea how many business models rely on intangible items?
 

Kaido

Elite Member & Kitchen Overlord
Feb 14, 2004
50,453
6,581
136
If all the social networking monetization were gone. LTT and most of the youtube, Instagram, twitch and others would be without any form of revenue. It's like putting all your eggs in one basket without diversifying your business model.

To think they believe they are running a business. Some kind of corporation or LLC for a business that doesn't even sell widgets. How is that a successful business model? They cannot diversify because they are selling a personality or image.

Their product is "infotainment as a service". Many modern businesses get real sketchy when you look at the details...just look at Bitcoin, it's all a giant pyramid scheme based on absolutely nothing, and yet people have made millions of dollars & there are billions of dollars invested into it! Same with credit & other "virtual money"...it's not backed by anything at all these days! Fort Knox's gold reserves is worth $290 billion & Elon Musk's net work is $225 billion, haha! It's all just imaginary stuff that works within marketplace realities & current circumstances!

In the TV show "Revolution", an effect happens that causes all electricity to go out permanently. They fast-forward a few years into the future & they characters are hiking along & one of them says "man, I was worth $80 million at Google...I'd trade it all for a roll of toilet paper" lol. The Internet has created a lot of businesses that wouldn't otherwise exist, all thanks to the power of marketing via advertisements, brand sponsorships, etc. It's just how things work these days! If you look at the LTT channel...they still have 15+ million subscribers. I think it went down from like 15.7m to 15.4m, but nothing really changed...
 

BudAshes

Lifer
Jul 20, 2003
13,979
3,327
146
Their product is "infotainment as a service". Many modern businesses get real sketchy when you look at the details...just look at Bitcoin, it's all a giant pyramid scheme based on absolutely nothing, and yet people have made millions of dollars & there are billions of dollars invested into it! Same with credit & other "virtual money"...it's not backed by anything at all these days! Fort Knox's gold reserves is worth $290 billion & Elon Musk's net work is $225 billion, haha! It's all just imaginary stuff that works within marketplace realities & current circumstances!

In the TV show "Revolution", an effect happens that causes all electricity to go out permanently. They fast-forward a few years into the future & they characters are hiking along & one of them says "man, I was worth $80 million at Google...I'd trade it all for a roll of toilet paper" lol. The Internet has created a lot of businesses that wouldn't otherwise exist, all thanks to the power of marketing via advertisements, brand sponsorships, etc. It's just how things work these days! If you look at the LTT channel...they still have 15+ million subscribers. I think it went down from like 15.7m to 15.4m, but nothing really changed...
The main thing that has changed is the perception of their ability for future growth.
 
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DigDog

Lifer
Jun 3, 2011
14,400
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throwing more gasoline on the fire.



Lauren from Tasty PC decided it would be a good idea to open her mouth and blow some air out of it
LTPCI.png
.. for those who DONT KNOW (hopefully everyone here) "Tasty PC" came on YT .. uh .. about 11 years ago. As some combination of boob streamer and ASMR, her review videos were all "i have ONE high-end product on review, i'm gonna tell you how great it is".
Example:
Drama followed when she, SHOCK!, discovered that her audience was all 15yo kids who were more into her boobs than being about her aw3s0m3 hardware-reviewing Sk1lz.

Aaand being essentially another infotainment channel exactly like LTT, she decided to voice her dissent when (serious reviewer) GN *dares* to point fingers at her business model.

BUT, obviously because she's an opportunistic piece of shit, she had to get behind Madison's accusations, because hey, if this affects Madison it affects her as well.

Majestic touch there with using the phrase "conflict of interest" towards GN when it's actually LTT that has a conflict of interest.
 

Captante

Lifer
Oct 20, 2003
30,339
10,858
136
Idk... I liked Madison and I for one take her allegations seriously. I'm very disappointed in Linus/LTT. *(trust me bro)

Women in tech DO often catch a lot of flack and the above blonde being an id10t changes nothing re that fact. (whatever the AT "sausage-fest" consensus decides)
 

DigDog

Lifer
Jun 3, 2011
14,400
2,845
126
Idk... I liked Madison and I for one take her allegations seriously. I'm very disappointed in Linus/LTT. *(trust me bro)

Women in tech DO often catch a lot of flack and the above blonde being an id10t changes nothing re that fact. (whatever the AT "sausage-fest" consensus decides)
You are once again correct; and Lauren really is not a good example of women in tech. If she was a dude she would be one of those 100-views-per-video channels.
The thing is, this is yet another thing that shows this current LTT / GN situation as being political, rather than purely professional. Everyone who's in it only for the money, wants to be on the good side of LTT.
 
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mikeymikec

Lifer
May 19, 2011
20,187
14,762
136
The okay Boomer response is partially warranted here too. The number of you crusty old fuckers that whinge about written reviews over videos is <insert too damn high meme here>.

In response to the question of - how am I supposed to listen to a podcast AND do something else? I listen while I cook, clean, fold laundry; any task that can be done on autopilot.

It sounds to me like you're listening to Youtube reviews as a hobby. However, if reading up about new hardware is part of your job - it is mine - the video format doesn't really cut it IMO. If I've got to make a decision about which platform to start building for, then I might have four tabs open comparing different review sites' benchmarks, for example; maybe some more with price comparisons. At a glance I can see which tab has which information I might want. If that tab isn't on the right page of the review, most review sites have an index at the top/bottom of the page to quickly get me to the category of information I want; one click and I've got that information in front of me. I can bookmark that row of tabs for later if I want to. If I'm interrupted by my wife or a phone call, I don't have to stop the feed, then maybe find where I was at again as well as re-pick up my train of thought (which is a lot easier to do if the content I last retained is right in front of me).

When I'm watching lowko StarCraft 2 sessions on YT, I often don't have the time to watch an hour-long clip in one sitting so I bookmark it with the time index at the start of the bookmark name (sure, I could right-click on the video, copy link at current time index, load that link in a new tab, bookmark that, but this is quicker), and I *could* do that with hardware review videos, but it's a PITA.

Hardware review videos could do better by having in the clip description links to various sections of the review much like the text-based reviews have, that would certainly make things easier for me (edit - GN actually does this though for a video purely dedicated to the review of one product, but I still have to make those links visible by clicking on 'more' first then scroll down some more), but overall your "the future is now, old man!" argument sounds about as well-suited as people saying that sites made entirely out of Shockwave Flash was going to be the future. Thank god it wasn't.

I'd happily pay Patreon-style some nominal amount to access this content in text and image format. I have no interest in hearing some slightly nasal-voiced-geek drone on, and they would be earning more money out of me than they are through my ad-blocked YouTube feed. For me, changing the format to video-only has brought absolutely nothing of value to the experience, much like changing hardware reviews to image or sound only wouldn't either. Saying it's the future because you can do the dishes while you consume content is rather like saying that audiobooks are the future of literature because that's what happens to work for you.
 

DAPUNISHER

Super Moderator CPU Forum Mod and Elite Member
Super Moderator
Aug 22, 2001
31,523
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EDIT: I'm being an insufferable jerk. If you read that, please ignore it. My sleep cycle is jacked up and it shows.
 
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Kaido

Elite Member & Kitchen Overlord
Feb 14, 2004
50,453
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EDIT: I'm being an insufferable jerk. If you read that, please ignore it. My sleep cycle is jacked up and it shows.

I'm always amazed at the beast I turn into when I'm low on sleep & food. I'd think as an adult, I'd be above it, but nope...at the end of the day, I'm just an overly-sensitive meat machine, haha! Reminds me of this Snickers commercial lol:

 

DAPUNISHER

Super Moderator CPU Forum Mod and Elite Member
Super Moderator
Aug 22, 2001
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It happens. ;)

Willem Dafoe is one of the best. He can do it all. That whistle at the end of No Way Home made me laugh it was so good.

LMG has a lot of wood to chop. A heavily inflated ego to corral. And a overly casual workplace culture to address. Work should be fun, if at all possible. But you aren't the line cooks at Chili's. Get your shit together. Conduct yourselves with the level of professionalism and decorum required.
 
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ElFenix

Elite Member
Super Moderator
Mar 20, 2000
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so did steve ever figure out how to use a clamp meter?