Go check out the Pro model. That's the $40k version.
I don't know what you mean by "consumer comfort". The truck I drive now has hand crank windows, door locks I have to actually push down with my finger, and rubber floor mats. It also has a heater, air conditioning, and a very comfortable seat. That's all the comfort I need.
If you want to spend $13k on options that's great, I sure as hell won't begrudge you spending your own money, but lets not pretend that those options make the truck any better or worse. Those are things you buy when you have a money to throw around. I have other things I throw my excess cash at.