Nvidia doesn't have to offer better value. They never have. They have more games designed to fit their architecture, better drivers, and features such as 3D vision. As long as the value is comparable the 660ti will sell.
Exactly. And it's been like that since ages.
Perf/$ --> AMD
Examples:
There is only a single card in last 2 gen that Nvidia introduced with disruptive pricing, and it was GTX 460. It was a showstopper card. First Fermi needed a push, and that's why it was priced disruptively.
And although 3 months later AMD offered 6850,
at lower price, with slightly better performance, HD6850 was utterly destroyed in sales by GTX460.
1) Notice extremely high 460 volumes/month and 4x bigger volume compared to 6850, despite the later just launched(!).
2) Notice 570 equaling the volume of 6970 + 6950.
Although later can be unlocked, and it is faster with maxed AA/resolution blablah...
all the arguments that are pulled now to show 7950 is superior to 660 Ti.
It didn't work for AMD back then(fps @maxed settings argument),
so why does anyone think it will work now?
Thx to Grooveriding for Steam database snapshot
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About NV "better support".
Just look at look at the 3 games TT tested - Mafia II, Just Cause 2 and Metro 2033.
AMD can't even render them with same effects like Nvidia.
So you see it's not entirely apples vs apples.
I am not going to list all the features and benefits of Nvidia, I'm sure most know them very well.
Same like current AMD generation offers
added value via possible OC,
Nvidia's added value IMHO, is at least as tangible as AMD's.
It is almost entirely untrue that 660 Ti gets killed by AA/AF.
a) No modern card tanks with AF, not even with AF x16. FPS drop due to Anisotropic-filtering fps is extremely mild.
Nvidia even does trilinear by default in DX11, and it's perfectly fine, while OTOH AMD fiddles with filtering optimization every now and then.
So - NO. 660 Ti does not tank with AF.
b) Those TT AA/AF findings are with MAXED AA. Independently of arch., deferred engines tank with AA.
Particularly if its full-screen AA.
Not even 680/7970 are entirely playable at maxed settings.
So although it looks like 660 Ti tanks with
maxed AA (as expected)
I have yet to see that it tanks with real-world amount of AA.
Performance of $300 GPU at maxed settings @2560 is certainly a part of the picture,
but anyone thinking that is a decisive part, is mistaken.
Because I am sure that there will be games where FSAA/TXAA will be the best solution - not MAXED MSAA,
therefore benefiting 660 Ti (FXAA), or entirely outclassing competition (TXAA)