There are popular sites where people post pictures of their kids, activities, selfies or whatever. Today, you see little to no Bokeh there. Look it up in Wikipedia and you can see why it is noticeable. No marketing is required because some people will post Bokeh pictures taken with Real Sense on popular sites and your target market will signify interest with insightful comments like "Huh, how did you do that?" Assuming it's easy with an IA tablet featuring Real Sense, a portion of the "wannabe creative" niche may decide they want Real Sense to take pictures like that featuring whatever is precious to them (kids, pets and selfies come to mind). A contest with prizes might help. Something viral works better than traditional media. If it works, the $400 mainstream wannabe creative niche is not into lenses and similar distractions. Professionals willing to spend $1600 are the ones who demand lenses. Intel's 75% reduction in cost for this technology enables a different use case. I am curious whether a portion of the market cares enough for it to be a must have feature..