NV has a good general design, which doesn't mean it's the best gaming design, from an efficiency standpoint.
It's different ways of making thigns (well, has been in the past).
NV has a product they can market to higher margin areas, while AMD has focused on consumer products up until now.
They haven't been competing in the same arena, so it's easy to say that AMD has the best design.
It's also easy to say NV has the best design. And both statements are true.
What works for NV is not aiming for the consumer market, but still being able to sell products in that market. This was done by focusing on GPGPU and workstation cards. That's where the vast majority of their profits come from.
What worked for AMD was making consumer GPUs, what will work in the future for AMD is making GPGPU oriented GPUs.
And you can say AMD "doctored" the books to hide GPU profits, because we don't know the breakdown of expenses allocated against GPU revenue. It could be that GPU profits are worse than the surface, if they allocated R&D to CPU in respect to Trinity/etc, or they could be better if they allocated all APU GPU expenses to the GPU market. It's not doctoring the books, it's just us not having a true picture because they could be allocating things legitimately in any way they want.
Equally NV rolled their chipset business into their GPUs in their accounts, muddying the numbers for their consumer GPU products.
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Dunno why I'm replying to you again, but this comment struck me as off. NVIDIA hasn't had a superior part since the 8800GT/GTS. NVIDIA builds GPU's that are too hot, too loud, too late, and too expensive. Opinions are opinions, and saying "everyone agrees with me" doesn't make one better than the other.
That's really the key. It seems there's a lot of fanboys with bruised egos on here. Find solace in stock numbers or market presence, but in anyone with a 79xx is getting a superior gaming experience.
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okay, i will try to explain this once more. This thread was about nvidia, kepler, and a Q4 conference call. My post about the stock market is specifically related to post claiming nvidia's big die strategy isn't the way to go, nvidia messing up whatever bla bla bla. So it is apparent that nvidia and AMD do things different. It is also apparent that the big die/slow out the gate strategy has benefited them tremendously. Their earnings proves this and it is indisputable. Its completely childish to say otherwise. This proves completely to all end that nvidia's large hard to make chips has been an impressive success.
When i read hollow comments like "AMD is killing Nvidia in GPU design"-"AMD's approach is superior", it makes me think people really dont understand. I would rather think that then they are just talking bull crap for what ever reason. when i think people dont understand i try to offer them a broader view, one that is more complete and based on reality. This has nothing to do with AMD having their 28nm flagship out already. I am not trying to sell anyone a geforce, seriously. The hd7970 is great. But that doesnt mean nvidia is wrong in their design path. It is working very well for them.
They are in the business of running a corporation, so is AMD. If you think AMD is designing GPUs just for their fans your nuts. AMD is making GPUs to sell for money. To be successful they have to make money. The more money they make, the more successful they are. Nvidias big die/harder to make/delayed chips have made nvidia more successful than ever. They are making more money than AMD with their designs and routes. This is a fact. By this you have to see the big die strategy is working very well for nvidia.
There is trade offs. For starters AMD comes to market first with their next gen hardware. Does this make nvidias big dies not successful? No. Its a trade off and one Nvidia can afford to make. There is always trade offs.
So you can buy AMDs fast next gen GPU months ahead of nvidia. If you love AMD then love that. It does not make nvidias big die the wrong route. If they didnt go that way they would surely fade away fast. While nvidia is taking longer making complex big dies, AMD can selll their flagship and be top dawg for awhile. Its a trade off that benefits them too.
You must see the big picture, not these extremely narrow views.