Its mostly for vapor production and also flavor. The coils with say 7 wraps burns hot and if you wick it right you get a lot of vapor. I like that because I also get a stronger hit too. With regular ohm coils I used to use 12mg nicotine but with sub ohm I have gone down to 3, and there are times I can even vape 0mg too.
I was a smoker so I enjoy the vapor production, but its still preference a lot of times.
I suppose that's the math I'm trying to work out. With VV/VWs, alot of the thinking of less Ohms = more power no longer applies.
The key to large amounts of vapor is surface area.
Imagine if you will a supercharged hot plate that we have sitting on a desk. This hot plate can go from 0 to say 600 degrees within one second. You place a drop of liquid on the hot plate 1mm in diameter. That thing sizzles off almost instantly with almost no vapor. Now what happens if you hover a steady stream of liquid 1mm in diameter over that hotplate? You get a steady, small amount of vapor.
Expand that now, and say instead of only giving us a 1mm in diameter drop of liquid we go to 10mm of liquid. Well now we see way more vapor. Why? Because surface area increased. Now if we have a steady stream of liquid delivering enough liquid to cover 10mm instead of 1mm we have much more vapor production.
All things being the same, the larger the surface area, the more liquid is being vaporized.
Still talking about generic liquid (let's just consider water), lets look at water on a stove. Water boils at roughly 212F. If the electric coil on your stove says that hi is 500 degrees, you are not boiling your water at 500 degrees, because the heat is being carried away due mostly to the enthalpy of vaporization (the heat energy it takes to change from liquid to gas)
We can alter the temps slightly after this point with more heat, causing the rising vapor to be further excited by the heat given off of the coil, but the coil is performing its goal once it provides enough heat energy to provide the needed energy for vaporization. As long as it can maintain this heat energy, the process continues until we run out of juice or shut it off.
The process above is heat flux (or how much energy can be transferred to a given area). More heatflux gives us a hotter vape and a faster vaporization. This is mostly what sub-ohmers are going for, since as long as our wick can keep up, we can produce more vapor by introducing a higher heatflux to vaporize faster.
The above factor was important when mech mods were predominant, but as I mentioned in the previous post, with VV/VWs that have power to spare, this is far less important. Within quite a large range of user's wattages, we can have our cake, and eat it too. We can have *more* heat flux, and *more* surface area, instead of choosing one over the other, as long as our wick can keep up.
If one likes a really hot vape with 1000 MJ/K heat flux, you can choose to do it with either 4 wraps of 28 gauge wire to build a .5 Ohm coil at 28.5 Watts, OR you could build a 14 wrap 28 gauge wire at 1.5 Ohms at 85 watts. Given the two, and assuming a very large supply of e-Juice and a wick that can keep up, which is going to produce more vapor? The 1.5 Ohm coil of course, because not only do we have equal amount of heat *transfer* (1000MJ/K), but we also have over 3 times the surface area (for instance 3mm vs 1mm).
As long as you have the wattage to push to it, for a given gauge of wire and a given target of heat flux, a higher Ohm coil with more wattage would be superior to a lower Ohm coil with less wattage. That is of course also assuming your device can provide the juice to your coil in high enough volume.
If you are at a specific wattage, but are not getting a personally adequate amount of heat flux (for your vape temperature), but you have room for a larger coil, then it's time to get a higher wattage Mod
That's my far longer explanation to my curiosity mentioned above.