- Sep 30, 2005
Not so sure in Facebooks case. Per the big sponsors dropping out thing wasn’t like 75% of their ad buys from small businesses?
This says estimated spending for 2020 is 6B with 20% going to digital platform. 1.2B is nothing to sneer at.
Industry analysts forecast a record amount of ad spending for the 2020 elections. Local TV will benefit the most but digital, addressable TV & OTT advertising with their stronger targeting capabilities will grow notably. Battleground states are expected to get a significant amount of political ads.