Will Smith suffered the worst summer opening of his career with the big-budget flop After Earth which settled in at number three with an estimated $27M, about half of what the former bulletproof box office star would normally attract for this kind of movie. Panned by critics, and likely setting itself up for multiple Razzies next year, the Sony release averaged $7,939 from 3,401 theaters.
The father-son project starred his son Jaden Smith (who got top billing) and was directed by M. Night Shyamalan. Since hitting it big with The Sixth Sense, the filmmaker has only had one movie open worse - 2006's the Lady in the Water with $18M. With horrible reviews and awful buzz, audiences stayed away from the futuristic action pic. After Earth even fared worse that Smith's Wild Wild West from 1999 which bowed to $27.7M over the three-day portion of a long holiday weekend on its way to $113.8M.
The $130M space ranger pic might top out in the $60-70M domestic range as there are no signs that it will have legs. The B CinemaScore indicates lukewarm word-of-mouth and Shyamalan films routinely collapse in the second weekend. All his films over the past decade had sophomore drops of 59-68%. After Earth's audience was 51% male and 60% over 25. Sony is counting on the effects-heavy pic to score better numbers overseas but there is only so much a weak product can take in.