30% performance increase over X1950XTX sounds very plausible to me. What you need to remember is that G80 isn't a real product.

What I mean by that is that it's the spiritual successor to the 7800GTX512. Remember what the state of the market was at that time? ATI's potential competition was subject to delay after delay, so Nvidia was able to bring out a card that was significantly faster than anything on the market, and fantastically expensive. There was no competition, so they got away with it. It wasn't until R520 and then R580 finally shipped that Nvidia released the 7900 series.
Nvidia isn't expecting normal people to buy G80. It will be bought by Nvidia zealots and people who absolutely must have the fastest no matter what. No one else.
Things will get interesting again in March. R600 will (I hope) be out in February. In March Nvidia will (I hope) be releasing their next chip(s) after G80. That release will have the same relationship to G80 that the 7900 series had to the 7800GTX512 - as fast, but far cheaper. (They'll probably be using GDDR4 memory by the Spring, which will give a healthy price/performance boost).
Incidentally, one minor point: the original quote about the 30% figure mentioned that the source had had two days to test it. It doesn't require two days to run 3DMark a couple of times. This explains the discrepancy between that figure and the 3DMark numbers quoted: in 3DMark (running on a Kentsfield processor) there is a much larger margin, but in a variety of apps tested over the course of a couple of days, a 30% performance increase is typical. (Or at least, that's how I read it).