It's pretty obvious that he's gotten more muscle from his pictures if you bother to pay attention, but yea he's not "putting on weight" like he seemed to have wanted to.
I don't know that I'd say it's overly obvious, but he does look to have filled out a bit in his shoulders and upper arms.
That being said, as others (and you) have mentioned, he definitely hasn't put on the weight he initially seemed to want to gain. Nothing wrong with that, though, OP--you've now experienced the pain and frustration that is a "clean" bulk, which should give you the motivation to try a traditional bulk if, for no other reason, than the sake of comparison.
As for 70's big vs. 90's "small"...if Brad Pitt in Fight Club is going to be the epitome of 90's "small," I'll take that every time. It's a more natural fit for my body type, I find it to be better aesthetically, clothes fit quite well, and I'm rather happy with my strength. Nothing wrong with either ideal, though, IMO; I'm sure you'll find plenty of women (or men, if you're so inclined) who would be taken aback by both.