NFS4
No Lifer
- Oct 9, 1999
- 72,636
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Originally posted by: mAdD INDIAN
Originally posted by: NFS4
Originally posted by: Bullhonkie
Originally posted by: NFS4
Originally posted by: mAdD INDIAN
Originally posted by: NFS4
I don't know where you live, but the chances of you seeing a riced out RSX, WRX, SVT Focus, or Celica GTS is slim to none around here. I'll repeat yet again, these cars are targeted at more wealthy, older buying audience than riced out Civics (and hence the market that Dodge is after...youthful speed freaks). The average age for people that buy cars of this type are in their 30's and 40's; typically buyers who could care less about ricing out or slamming their cars. They are more concerned with mortgages and stock portfolios and their kids grades in school.
Average age of buyer (courtesy of MSN Autos):
RSX - 31
WRX - 43
SVT Focus - 45
Celica GTS - 43
Average income (courtesy of MSN Autos):
RSX - $63,572
WRX - $74,276
SVT Focus - $45,566
Celica GTS - $67,441
Your average Civic ricer (the market the SRT-4 is after) is going to been in his/her teens - early twenties and has less money to spend on a vehicle than an RSX/WRX/SVT Focus/Celica GTS owner.
I REST MY CASE
LOL, the funny thing is, even the ricers (Fast and the Furious 2 producers) were doggin' on the Neon SRT-4. LMAO
http://autoweek.com/cat_content.mv?port_code=autoweek&cat_code=reviews&loc_code=index&content_code=03122486Now before you think The Fast and the Furious 2 is totally indiscriminate in the cars it cast, consider this: ?Dodge wanted Neons, the SRTs, in the film, but the director wasn?t going for it,? says Moser. ?When you have Skylines and Evos, it?s hard to put in a Neon.?
Your numbers seem skewed. Over here, if you come see high school parking lots, they are filled with Celicas, RSX (my high school friend bought one and he works at the Mandarin to pay off the monthly payments), WRX. If you look at drivers of these cars, they are mostly young orientals.
Also the numbers you posted show the AVERAGE. The US and Canada has diverse local societies where in one city you may see something and in another you may see something else. I could care less what MSN Auto thinks. From what I see in my area, the owners of the above cars are mostly 20-somethings and even under-20 people. If you attend any car club meets of the above cars or even peek at their forums, they all give the SRT4 respect and would consider one. The SRT4 is an enthusiast's car and I'm speaking from an enthusiasts point of view. The Celica/WRX/RSX enthusiasts all give praise to the SRT4 and wouldn't mind buying one (except for the WRX guys tho, they want their AWD). Just check out their forums. Numbers are one thing, but enthusiasm and love for driver are another.
Just look outside of published numbers and surveys and actually listen and read what the people who buy these cars are actually saying! Dodge just levelled the competition with their offering, its pretty much what the DSMs did 10 years ago!
What you see in Canada doesn't really mean jack compared to what is seen here in the USThat also goes for the numbers I posted which are US figures. It's easy to say "Oh I see this here" or "I see oriental ricers there," but the demographics I posted speak for themselves. Where I live, and where I have traveled to, I see older people driving the cars I mentioned. That's why I went and found evidence to back up my claims.
Also, the Canadian auto market is a drop in the bucket compared to the US auto market.![]()
Well I'm from the US of A and I can tell you that at least around here, it's the same story. Check out most of the local high school and community college lots, and there are 'tegs/RSXs, Celicas, Eclipses, WRXs, Civics, etc. all over the place (seems like most are fairly riced out too, sadly). I'd wager that a lot of those average age numbers are skewed by the fact that these kids are often getting their parents to buy these cars, which is EXTREMELY common here in the Silicon Valley area. Mommy and daddy buying IS300s and 3-series cars for their kid as a high school graduation present isn't uncommon. No way these kids pulling in $8/hr from McDonalds part-time can afford these things (or the insurance associated with them), but somehow, they have them. Around here (again keyword being HERE) cruising around town, most of the aforementioned cars are driven by younger looking people more often than not. The latest gen Celicas especially seem to be popular among the younger women crowd for some reason.
Sure the demographics speak for themselves, but they're nationwide averages and don't really show you anything locale-based. And with the vast differences of lifestyle and needs throughout the US, broad nationwide averages aren't really useful for anything other than comparing general trends from year to year.
I'd still trust averages over what every Tom, Dick and Harry sees in his high school parking lot. On the campus of NC State, I see mostly beater Camrys and Accords, riced (or plain) Civics and your occasional BMW. Mostly see pickups and low-end SUVs too.
But I'm not going to let what I see in Raleigh, NC dictate what the country as a whole is like.
We aren't talking about hte country at whole. We are talking about the market of WRX/RSX-S/Celica GTS/SRT4 which is the enthusiast market. I don't see how a bunch of numbers should even matter. Those are probably skewed anyway because it doesn't account WHO the real driver of the car is. The buyer and the driver could very well be two different people for these cars.
And I don't trust the numbers, I trust what the enthusaists are saying because the market DOES listen to them. Do you think that Subaru decided the facelift the WRX on their own? No, they listened to what the Enthusiasts complained about! Do you think Infiniti decided to redo the rear-trunk section just like that? No its the enthusiasts that did.
Don't think those market averages matter because they don't tell the whole story. Face it, the WRX/GTS (Celica)/Focus SVT/RSX-S and SRT4 are all in the same catagory, the sport compact catogery. Dont' believe me? Read the magazines since you like published material. SCC, the same magazine that has features and project cars based on the RSX, Celica, SVT, SE-R claimed that SRT4 was the Sport Compact Car of the Year for them. Those magazines have ads for RSX/SVT/etc.. because the buyers of those cars read those magazines.
You cannot deny the fact that those cars are competing against each other because they are, and Dodge just layed their trump card.
Technically, the Hyundai Tiburon, Mitsubishi Eclipse, and a host of others also compete with the Celica GTS and RSX Type-S.
I think that you are doing some of those cars a disservice by lumping them all into one category. Specifically the WRX. There is no way in the world that I would throw a WRX into the same gene pool as the RSX and Celica GTS. Sure, maybe the 2.5S version, but not the WRX. The WRX and EVO deserve their own little space.
In that same respect, I would NOT put the Neon SRT-4 in the same category as either the WRX or even the Celicas or RSX's. The SRT-4 has formed its OWN CLASS of factory hot-rods that aim to steal marketshare away from the import ricing crowd.
