runawayprisoner, the text formatting on Android depends on which browser you use. You used the stock Android browser in your example. If you use Chrome, the text becomes large like Safari and you can read desktop pages comfortably in portrait view.
You are right in that Chrome does have the right text rendering, but I don't like how it's missing support for certain things. Mainly Flash.
Yes, I know the "Flash is dead" rap, but honestly, many websites still throw it out on Android. The same websites serve direct h.264 MP4 contents to iOS, though... so clearly, there is still some favoritism going on.
But in any case, I'm stuck with Flash on some websites on my Android phone still. If not for those video clips, I would have used Chrome as my main browser ages ago. I use it as my main browser on the iPhone 5 after all. I only showed the stock S3 browser and Mobile Safari because that's what comes stock with every new S3 or iPhone 5.
Also of note, Chrome doesn't come preinstalled on every Android device. In fact, the Nexus 7 is the only Android device I know of that has it preinstalled.
If the text is too small on the Galaxy S3 then you can manually change the size in the default browser.
Settings -> Accessibility -> Text Size
You can also zoom in on the web page by double tapping on the screen instead of pinch-to-zoom. You can adjust this setting in Accessibility.
P.S. Text looks different on every browser. The same thing applies to Internet Explorer and Firefox on the computer. You just need to tweak it to your own preference.
Like I just demonstrated, changing the text size in the default browser can lead to... unpleasant things regarding the layout of some websites. Some websites just don't like certain parts of their texts tinkered with, and the "text size" in settings changes... every text, which is not good.
I can zoom in on pages, yes, but I prefer not to. The behavior is sporadic on Android... especially with "Fit Text To Width" enabled. I don't like it on iOS, either. I zoom in if I have no other option. But in general, I prefer to just scroll and not have to worry about left or right. It's another one of those silly preference things.
If I do have to talk about zooming and scrolling, though, iOS still does a far better job at that than Android. I don't know why it has taken Google so long to perfect this on Android. It didn't really take Apple that long to perfect it.
What will you people say if the iPhone 6 is a 4.3 in phone?then an iPhone 7 a 4.6?
Too big. iPhone 5 is already borderline on usability to me. My thumb can't reach the ends of the display on a diagonal line so easily. Making it bigger would just be worse.
I think the iPhone 4/4S was the perfect form factor... and Apple could have just made it thinner... but I guess they couldn't resist the move to 16:9. It was the perfect excuse because then it would mean they have an excuse for Airplay Mirroring. "What you see on your phone is mirrored exactly on your TV" or some BS like that.
Ah well, at least it makes movies larger since there is no longer thick black borders.