I've always preferred a design based upon functionality over form.
I use Antec computer cases (no windows no lights, lots of fans, but added dynamat to try to tame the noise), boring looking pc power and cooling or seasonic power supplies, cheap desk, IBM Model M keyboard, cheap laser mouse, cheap laser printer.)
I drive a Subaru Forester without a turbo, it's utilitarian (holds 4 people ok, holds a decent amount of shit for when I go to menards or ace, and tows a couple of snowmobiles or a boat with no trouble, and it manages to average me around 25mpg)
I don't consider "looks" when I buy things. I am however, picky about picture quality on my monitors and tvs, and I am fussy about sound quality on my speakers...
Anyhow, there are a lot of people who are more concerned with factors outside of "how the design looks", and that is where most companies focus.