When will we see Fury reviews?

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AtenRa

Lifer
Feb 2, 2009
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I would completely agree with you point if such a reaction from AMD was to a negative review. In this case AMD is reacting to this video which reeks of bias. The tone, the gestures, the language... This is unprofessional.

I am sure we will see reviews from many sites that were not very kind to AMD previously, on 24th. But if all these sites are sidelined then AMD is definitely wrong there.

He is talking about unreleased products, its his opinion. The video is from 12 of June. 300 series and Fury press was on the 17th.

I will agree he made lots of errors about past hardware (HD7xxx and 2xx) but that is not a reason to restrict the site from a review sample. The readers, audience (it was a video) should dismiss him, AMD should sent him the card and next time evaluate him before you promise him the next review sample, easy as that ;)
 

monstercameron

Diamond Member
Feb 12, 2013
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Well that is completely different.
That was an analogy. They needn't associate their already weak brand with media folks who think they can bully AMD with misinformation. There are literally 100s of tech sites out there, AMD can and should pick wisely.
 

RampantAndroid

Diamond Member
Jun 27, 2004
6,591
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That's exactly the reviewer I would try to impress with my all new Fury video card.

He will look very bad if he is unfair.

If he praises it, AMD looks even better for having convinced him.

Sadly, it's a little worse than he thought, with the 290x becoming the 390x....
 

AtenRa

Lifer
Feb 2, 2009
14,003
3,362
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That was an analogy. They needn't associate their already weak brand with media folks who think they can bully AMD with misinformation. There are literally 100s of tech sites out there, AMD can and should pick wisely.

Agree, but you dont restrict a site after you said you will provide a sample because of his opinion. Evaluate where you sent hardware and act accordingly the next time.
 

AnandThenMan

Diamond Member
Nov 11, 2004
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But restricting a review sample because he said his opinion about an UNRELEASED product (Fury X) doesnt make the AMDs decision a wright one.
So how did that opinion just happen to be not only incorrect but negative about basically everything AMD makes. You'd think that an error would at least once be positive.
You know what this is doing ??? AMD is spreading the word that whoever makes a negative review from now on about its products they will be banned/restricted from free review samples. Thats how i read this and im sure that is how every other reviewer does.
You'd have a point except there was no review, just a rant about how Fiji will hopefully be as fast as the 980, no way it was going to beat Titan X, no way, impossible. Was this based on a review? Nope.
Agree, but you dont restrict a site after you said you will provide a sample because of his opinion. Evaluate where you sent hardware and act accordingly the next time.
This is not how the industry works you are incredibly naive if you think so. Companies have a working relationship with the press, there is mutual respect and a basic level of professionalism. If a site doesn't adhere to that basic standard then there is zero reason for a company to give them the time of day. That is not censorship that is good business.
 
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RampantAndroid

Diamond Member
Jun 27, 2004
6,591
3
81
This is not how the industry works you are incredibly naive if you think so. Companies have a working relationship with the press, there is mutual respect and a basic level of professionalism. If a site doesn't adhere to that basic standard then there is zero reason for a company to give them the time of day. That is not censorship that is good business.

Except the press is reacting to the team red stuff...and doesn't like it one bit, it seems. They're complaining that biased people at worst, incompetent at creating neutral benchmark suites at best, are being tasked with first reviews.

Nothing in that video seemed off. Nothing seemed unprofessional, it was him reacting to rumors, and saying what a number of others have said: this behavior seems to indicate that AMD isn't really confident about beating chest in victory. Certainly, the 300 series release was (to me) a serious let down.
 

AtenRa

Lifer
Feb 2, 2009
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You'd have a point except there was no review, just a rant about how Fiji will hopefully be as fast as the 980, no way it was going to beat Titan X, no way, impossible. Was this based on a review? Nope.

Exactly, he was speaking his mind about an unreleased product, he was thinking that Fury X will not be able to compete against NVIDIA.
That is his opinion, He didnt make a review of a Fury X card and had that conclusion in the end. Are you telling me that AMD will only sent samples to reviewers who only believe that AMD unreleased products will always be faster, better than NVIDIA, Intel etc etc ??

This is not how the industry works you are incredibly naive if you think so. Companies have a working relationship with the press, there is mutual respect and a basic level of professionalism. If a site doesn't adhere to that basic standard then there is zero reason for a company to give them the time of day. That is not censorship that is good business.

I will just have to disagree here.
 

Eymar

Golden Member
Aug 30, 2001
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Not that it matters but I fully agree with AMD here, image control is the next big project they should tackle.

Yeah, marketing is key and I like that AMD knows they have some weight on the kind of reviews that will be published. Tech sites know the hands that feeds them is pre release product reviews. Bad press from a site without a card will just look like sour grapes.
 

AnandThenMan

Diamond Member
Nov 11, 2004
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Nothing in that video seemed off.
All of it was, at best it was a steaming pile of FUD. Going by the comments for the video (now disabled) the vast majority of people agreed.
Exactly, he was speaking his mind about an unreleased product,
You said review. And if it is unreleased then you shut your yap and wait to review the hardware, you don't go on a rant about how it will fail.
 

AtenRa

Lifer
Feb 2, 2009
14,003
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All of it was, at best it was a steaming pile of FUD. Going by the comments for the video (now disabled) the vast majority of people agreed.

Good, at least readers still understand who they should read the next time and who not.
 

sam_816

Senior member
Aug 9, 2014
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All of it was, at best it was a steaming pile of FUD. Going by the comments for the video (now disabled) the vast majority of people agreed.

You said review. And if it is unreleased then you shut your yap and wait to review the hardware, you don't go on a rant about how it will fail.



Yes. Clearly visible in number of thumbs down vs ups.. People can still up/downvote the vid though.
 

Eymar

Golden Member
Aug 30, 2001
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Don't know for sure, but based on the stand probably Samsung and the U28E590D 4k FS monitor.
 

Eymar

Golden Member
Aug 30, 2001
1,646
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AMD forum and 4k surround while technically more accurate than 12k is too Nvidia sounding, how about 4kfinity? :)
 

destrekor

Lifer
Nov 18, 2005
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Well 4x3 does equal 12 lol

Ever since "K" has been introduced into the modern vernacular for resolutions, accurate terminology has completely fell apart.

People have begun referring to 2560x1440 and 2560x1600 as 2K, when in fact 2K is less than that (2048x1080 = DCI 2K).

Now, when everyone used to say 5760 or three wide, or whatever, now they say 6K for 3x1080. Gah. And now I see people saying 12K?

It's not strictly a number referring to how many pixels wide, it's a full standard resolution that also includes a horizontal number. Like 4K (or UHD, which is the true consumer resolution). DCI 4K is 4096x2160. UHD, technically UHD-1, is 3840x2160.
Just as 2x1080p doesn't equal 4K, or better yet, 4x1080p does not equal 8K, which is definitely a standard (a touch more than UHD-2, which is the consumer variant of 8K, much like UHD-1 is to 4K and 1080p is to 2K).

Much as you can't say 1080p and expect for someone to mean you were actually referring to DCI 2K, when that branding is already established for the consumer 1920x1080.

Sorry, I get annoyed with these misapplication of industry terms, no thanks to the media. This is the first time the industry film standard terminology actually made it to consumer application, and I don't expect that to be entirely smooth when it comes to prosumer video. If you saw 2K, you knew you were getting 2K - whereas consumer video cameras had 1920x1080. Now, if you buy 4K, do you know if you are getting 4096w or 3840w?
 

sze5003

Lifer
Aug 18, 2012
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What image control?

Good will companies do not act like immature and unprofessional.

Yea but that video reviewer was also pretty unprofessional. I could see why amd pulled their stuff from them. If you review something even more if you don't like it, you do your job and review it. You can say you don't like it and why but this guy was just over the top with what he was saying.
 

JDG1980

Golden Member
Jul 18, 2013
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Not that it matters but I fully agree with AMD here, image control is the next big project they should tackle.

Attempting to do "image control" in this kind of clumsy, ham-handed manner will backfire. Journalists want to believe they're doing real journalistic work, not acting as glorified PR flacks or stenographers. You especially can't get away with bullying and threatening journalists when you have barely a 20% market share.

AMD's underdog, consumer-friendly image was one of the few things they had going for them. And their current marketing staff seems intent on throwing that away, as they have destroyed just about everything else in the company. AMD's entire marketing department should be fired, every man, woman, and child. They're the most incompetent division in the known universe.
 

2is

Diamond Member
Apr 8, 2012
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I saw nothing wrong or biased about the KitGuru video. He ended up being right on the mark that the R300 series were going to be rebadged R200. He was just telling it how it is, It was a dose of reality for AMD, which obviously they want to hear nothing of.