I used to be an audio/videophile, so I would have agreed with you. Then I realized, no..it's not worth it. I have a very nice theater set up (not projector), and I am still ok watching standard def for things such as TV programming if I have to. The whole concept is to constantly sell you new things and take your money selling you the same thing over and over. I've been over it since the flip to blu-ray. I used to buy TONS of DVD's. I tried blu-ray and said enough is enough. It looks pretty, but that's it. It is not worth the hassles involved (to me) for what is clearly anti-consumer. Sure, there are a few extreme examples of things I really love, for the other 99% of things, I just don't care enough. I ripped everything I owned and threw them on a server. A crap movie in HD is still a crap movie. A few less pixels doesn't make it better.