What the heck? I said from the get-go that the price is too high. Scroll up and read pal. The Haswell dual core Pentiums make the Bay Trail and everything AMD has in a similar or higher price range look like a hilarious joke. The Haswell pentium is THAT good. The fact that AMD's price comparable product for a full system is Llano or Trinity underscores that fact. The baseline G3220 is 60 bucks on amazon. Add a H81 motherboard for 40-50$. How does AMD compete with that? They don't unless you want an inferior performing part. How does embedded bay trail compete with that? Bay Trail, same applies. Bay Trail BGA needs to be about 30$ less than 90$ to be compelling. I don't disagree with that. I am not defending the price, the 90$ price is a hilarious joke. But I am saying vendors like MSI or Asus can NEGOTIATE these prices. What they pay is not what someone else who buys in low volumes pays. But like I said. It doesn't freaking matter.. Bay Trail at existing prices for embedded systems is a joke (while the mobile tablet versions are VERY GOOD), so BT can't hope to compete with the dual core Haswell Pentiums unless they lower in price by quite a bit. So that price needs to be lowered, stat, for the embedded Bay Trail to be compelling. 10$ less than a G3220 platform is not a big enough gap. It should be more like 30$ minimmum less than a G3220 platform.