Originally posted by: Slick5150
Just ran across this blurb in the news and found it interesting. This is why the "format war" is ultimately a red herring, because the real war is convincing people that they need either HD-DVD or Blu-Ray, which is not going well..
People Happy With DVD, Not Likely To Switch to Hi-Def, Says Study
Relatively few consumers are planning to make the transition from DVDs to high-definition HD DVD or Blu-ray, according to a survey by NPD Group. The researchers said that among owners of HDTV sets, seven out of 10 say they see no need to purchase high-definition players, maintaining that they are satisfied with the quality of their current players. "one of the main challenges for the next-generation" format, NPD Group senior entertainment industry analyst Russ Crupnick told Bloomberg News, "is you have a product out there that is pretty darn good in consumers' eyes."
ultimately, that makes a lot of sense.. a lot of people aren't snobs about picture quality, and don't care.. it seems a lot of owners of HDTV's really only got one because they needed to replace their aging CRT, and decided it's time to go big with one of the new technologies.. so they are now in the HD world, but what do they want with it, other than it's a new tv that's got a big screen? some of them get HD cable or satellite services, just because its an option they can now use, and its fancy. probably mostly used for sporting events. A lot of people aren't huge into movies and don't necessarily watch them all the time, unless its something on TV.
The first step for HDM to take hold is for there to be a single format, and then focus on industry-wide consumer education. Right now, there is still very little format education, and they don't think they need it.
These small displays they are using on retail end-caps to educate consumers about BD, is kind of pathetic. Sure, it does show the difference between DVD and BD, but they need to also use some large displays too. Keep the smaller ones so that the people who bought the 32" 720p LCD's and whatnot, can relate and see what the difference is and if they want it.. but...
I dunno.. another thing is that going from VHS to DVD was huge, mainly because it was going from magnetic tape to optical disc. Consumers could see, just by looking at the boxes, that there was something radically different. That's something that some people may be recalling too.