Including factory OC cards makes sense sometimes because they do represent a choice available at retail, unlike OCs done on your own where you have no guarantee of performance. It's also useful to see what the power, heat, noise tradeoffs are.
I agree. If they took a stock GTX460 from the store and then overclocked it, that's an invalid comparison because that's not what the typical customer can get at the store. But if you can get a factory pre-overclocked card, and with warranty, why is that not a viable purchase/competing product?
The way I see it is if go out to buy 2 competing products TODAY, I am going to compare them based on price and "features" they provide.
Let's say there are 2 chocolate bars I like (Mars and Snickers). Yesterday, Mars had 80% of the volume of a Snickers bar but they both cost the same. To gain back market share, Mars decided to add
20% more volume because the company is running a promotion to attract new customers away from Snickers. The day I make the purchase, it's fully relevant to me that I can buy 20% more volume of Mars.
EVGA GTX460 FTW
is that Mars chocolate bar. It costs the same, and the manufacturer decided to sweeten the deal and added something extra on top without raising the price relative to the competition. On top of this they have lifetime warranty, a free game and the card runs cooler at load and
faster....you can see how the competitor is not very happy...but that's free market for you!
For everyone else around the world where this promotion doesn't apply, they have a stock chocolate bar to look at in the graph, in which case the Snickers is more appealing.
What a simple concept. More information = better for the consumer. Since the products cost about the same, this is the choice a consumer would face at the store. If HD6870 pre-overclocked were available for $239, sure include them in the review.
Since AT included both stock and pre-overclocked variants, they covered both possibilities a consumer may face in his/her home market. How is this biased??