So, last year I made a short YouTube video for Australia Day. That's my nation's Fourth of July, in January, and people get a little excessively patriotic. As January 26 rolls around, you begin to see cars on the road with little Australian flags poking out the windows like a diplomatic cavalcade. In what is usually a pretty tolerant and multicultural nation, this is one day of the year when folks start casting suspicious and slightly disapproving glances toward brown people.
Anti-immigrant slogans like "We grew here, you flew here," and the somewhat more direct "Fuck off we're full" begin to make the rounds. Understand, it's the minority of people, and Australia does not hold the patent on racism. But when you combine this with a cocktail of youth, alcohol and barbecue, you inevitably wind up with our notorious annual riots. Parts of the country just explode in a shower of beer, singlets and thongs. And by thongs, I mean flip-flops, not sexy undergarments. That would be a whole different kind of riot.
Last year, the day before Australia Day, someone who is familiar with my amazing comedy prowess asked me if I could do something funny for the holiday. Too tired to actually do anything intelligent or original, I yelled into my microphone for two minutes with a broadened accent. After half an hour surfing Google Images, my comedy duty was half-assedly complete. This video was the result:
(embedded video)
Someone, probably some dead guy, once said something like, "The best satire is that which is indistinguishable from reality." I'm going to have to disagree with that. I think that the best satire is that which goes just a little bit overboard, just enough that you get the sense that something is wrong with this picture. Orwell could make that happen. But understand, I wasn't setting out to make the best satire. I just wanted to make my friends laugh with the absolute minimum of effort. So, abandoning the art of subtlety, I just went so far overboard that the board vanished from view below me. (translation: it's so over the top that nobody could possibly label it as hate speech)
The "Straya Day" video went viral on Facebook. It was a one-day success for which I got many Internet high-fives, and I assumed that would be that. Of course, it was evident even then that some people just didn't get it.
Flash forward one year, to January 26, 2011. As per my tradition whenever I have the day off work, I got out of bed sometime in the mid-afternoon and went to the Internet, where I found a private message waiting for me. Subject line: Hello from channel 7.
...
Happily, I checked in with the Herald Sun to see what the papers were writing about me, already thinking about what price I should demand for my movie deal.
Then of course I found the article.
"Anger at bad-taste ocker web clip: A surf shop is under fire for labeling an Australia Day video urging Aussies to beat up and glass homosexuals and foreigners as 'hilarious.' "
"Straya Day" had gone viral again. The video was suddenly up to almost 300,000 views. Someone had complained to the media (but more on that later) and at least one paper was going to pick up this ball and run with it. Of course the worst part is, they weren't simply disagreeing with the way I portrayed the nation. I could deal with it if they thought my satire was simply too biting. Instead, they didn't actually detect any satire.
I was aiming for "so ridiculously racist that nobody could take it literally," but what the Herald Sun saw was "so ridiculously racist, this guy is literally worse than Hitler." Just like that New Yorker cover, there was no way to take the joke to such an extreme that everyone would see it.
At this point I was effectively terrified. According to the article, the Equal Opportunity and Human Rights Commission weren't laughing either. That's the federal body whose job it is to put potential Worse-Than-Hitlers like me in prison before we can fire up the ovens. The paper claimed not only that I was a racist (and a homophobe, shit, why not), but that I was inciting mass violence. I had a letter in my inbox from one of Australia's top commercial TV networks asking for answers. And in a more ironic twist, after linking to the article on my Facebook page, I inadvertently made the article criticizing me go viral. Did I poop a little? Wouldn't you?