It's really funny how I used to hear people bashing Microsoft because their stuff never worked or it never worked properly or it was difficult to use...and now, in the light of the
ABSOLUTELY EMBARRASSING FIASCO that NVidia have made the Fermi launch, I can't help but smile. Good God, if any other company in any other sector had made such a complete and utter cock-up of a product launch, their names would have been forgotten by the end of the year. That's why companies avoided this sort of total fuckfest like the plague. Because you're just not supposed to come back from this sort of thing. Being 6+ months delayed in getting product out to customers in an industry where product cycles are only 6 months long, having an NDA that won't lift until 3 days after the official launch for customers who crave hard numbers and comparisons, all this embarrassing PR maneuvering and damage control, deception, even outright lying, FOR FUCK'S SAKE!
[deep breaths]
To be frank, I don't like NVidia. And after this, I think I'll like them even less. But in all honesty what they are doing makes me cringe. Because it sets up such a bad image, and they are digging themselves into such a deep hole, I feel bad for them. Even though I hate their guts (I'll admit, at heart I'm really just a big softie). And it gives the whole hardware industry a bad reputation.
Depends on what it took to beat the 5870. If it took a 512 shader part at a 295 TDP, then that's the only option Nvidia had, and apparently were lucky at that they could beat the 5870 at all. The option Nvidia DIDN'T have is releasing a Halo GTX 480 that under-performed the 5870.
It also means, since they HAD to go with the 512 shader part to beat the 5870, there will, essentially, be no GTX480 cards available at retail as viable 512 shader parts were reportedly EXTREMELY scarce.
I think they should take a leaf from AMD's book. In particular, the CPU section. I mean, just look at it. Intel has AMD all covered up in terms of performance, both in consumer and server markets. Intel's PPW is so high compared to AMD's you almost have to crane your neck to see it. But what does AMD do? They sure as heck don't EOL their entire Phenom II line and hope Athlon covers their ass until they can get a wunderwaffen out. And when they get that wunderwaffen they sure as hell don't price it 30% higher than the competition for an unknown, but estimated 10% performance boost. They respond to the competition with price cuts, and keeping a good name for themselves and keeping product moving so that when their day comes, people remember that their name is good, and more importantly, people remember they already have a system using their components, and would like to upgrade to another one of their products, thank you very much.
What I was trying to say is that you don't need the performance halo to do well as a company, as a brand, as an image. There are other perfectly acceptable ways of keeping your customers happy and unalienated, and it seems that NVidia doesn't know any of them.
This is misleading to the point of being an outright lie.
No shit they launched for way less. But who cares??? Can you buy an HD 5850 for $260 now? If so please show me where, I'd like to pick one up for that kind of money.
The day after NVidia releases stock they'll also have massively inflated prices, because so many people are still waiting to buy a high-end NVidia GPU. It's not misleading, because after initial stock runs out they'll be in the same boat.