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Never change, AMD marketing

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DrMrLordX

Lifer
Apr 27, 2000
22,945
13,031
136
Someone doesn't get (or appreciate) the Spinal Tap reference!

Don't get me wrong, I'd love to see Carrizo out ASAP to help us get past the whole Kaveri thing, but with the bizarre availability problems for lower-end Kaveri parts, I'm not holding my breath. It would be great for AMD to get Carrizo out quickly. They need HSA-capable APUs shipping in quantity to somebody if they ever expect widespread adoption of the standard.
 

NostaSeronx

Diamond Member
Sep 18, 2011
3,811
1,290
136
http://i.imgur.com/j4uv5oT.jpg

Looking at the slide it states up to two channels of memory. Implying, that most SKUs will be single channel. With the high-end models being dual channel.

===
- 1 MB L2 Excavator Module #1
- 1 MB L2 Excavator Module #2
- 1 MB L2 VI GCN CU Array #1
- 1 MB L2 VI GCN CU Array #2

The ring-based fabric interconnect with Hypertransport 4.0;
32 * 2(DDR) * 8 GHz => 64 GB/s
* 4 => 256 GB/s (I'm assuming 128-bits unidirectional)

Total peak aggregate of all L2 caches; 256 GB/s

^== My assumption for AMD's Hypertransport Fabric. That will be replacing the Crossbar that is SRI and System XBAR and GPU bi-XBAR.

ringbus.jpg


^== We are looking at something like this. Since, that is QPI based and AMD's implementation is Hypertransport based.

It does seem weird for this to happen so late in the game. To switch from the three individual point to point interconnects to a single ring-based interconnect.

It should be noted it is a ring-based interconnect not an actual ring interconnect. So, it could be a star ring, or a 2D Torus mesh, or something like these.

Since the; GPUs and CPUs, L1s are write-through and the L2s inclusive. This increases the interconnectivity of the CPU and GPU products because of the Coherent Hypertransport fabric. The L3 cache and memory interface will be shared across all units because of the Hypertransport interconnect.

APUs and GPUs will be using this coherent Hypertransport ring-based interconnect.

If you don't want to look through my posts I'm talking about these;
http://www.linkedin.com/in/jeanchittilappilly
July 2012 – Present (2 years 1 month)
Working on verifying AMD's coherent hyper transport fabric for Radeon & APU products
http://www.linkedin.com/pub/mike-osborn/10/586/797
March 2002 – December 2012 (10 years 10 months)
Future Architectures: Architect/uArchitect
Key contributor to: Definition and documentation of a high density server fabric;
Definition of a Scalable Coherent SOC interconnect architecture for x86 and ARM based designs, including fabric protocol and interface definitions; Architecture, documentation, and implementation of a scalable ring-based transport. Led a design team responsible for uArch and implementation of both the protocol and transport layer of an AMD-ambidextrous SOC interconnect fabric.
Post your reply in here so we don't fill this topic up; http://forums.anandtech.com/showthread.php?t=2390965&page=7
 
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Mondozei

Golden Member
Jul 7, 2013
1,043
41
86
This ad certainly beats the idiotic hipster ads they put out 6 months ago or so, done by ad people who knew zero about technology.

This ad, despite its unintentional hilarity, is obviously being done by people who love tech and all things nerdy(hence all the TRON references).

So, yeah, it has to get a lot better. But the overall direction is correct(tech-heavy/nerdy references) and less hipster bullshit by room-temperature IQ ad people who know little about anything. (Like this terrible ad: http://www.youtube.com/watch?v=eH6XayaLTw8)
 
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Erenhardt

Diamond Member
Dec 1, 2012
3,251
105
101
^ I liked this ad. It shows how the fanboy crusades we have on forum would look in real life ;)

I have no clue how to advertise a graphics card for average joe. I think promotions like "Never settle" are the best, if not the only way
 

DrMrLordX

Lifer
Apr 27, 2000
22,945
13,031
136
This ad certainly beats the idiotic hipster ads they put out 6 months ago or so, done by ad people who knew zero about technology.

This ad, despite its unintentional hilarity, is obviously being done by people who love tech and all things nerdy(hence all the TRON references).

So, yeah, it has to get a lot better. But the overall direction is correct(tech-heavy/nerdy references) and less hipster bullshit by room-temperature IQ ad people who know little about anything. (Like this terrible ad: http://www.youtube.com/watch?v=eH6XayaLTw8)

Either ad is significantly better than the old AMD train ad.
 

tential

Diamond Member
May 13, 2008
7,348
642
121
It's a good thing they put 2014 in the ad....

I wouldn't have known it was a new ad otherwise.
 

DrMrLordX

Lifer
Apr 27, 2000
22,945
13,031
136
I never liked the train ad. Granted, it did highlight just how difficult it was, even then, to describe to the public how having the faster processor might actually be essential to everyday life (instead of being a luxury). Showing a train slamming into some poor Intel user made more of an impact than would, say, showing some computer jockey missing a deadline because he picked Pentium IIIs over Athlons for his work machines. That being said, the situation was wholly artificial, which was ultimately its weakness. Maybe the average viewer at the time just didn't care? Hard to say. I was not then (and am not now) a marketing guru.
 

sirroman

Junior Member
Aug 23, 2013
17
0
0
Come on, "Be invincible" ad was well made. This is a prologue to the new ones.

I just wished they hadn't burned the FX brand with Bulldozer. Using "Core" isn't a good move.
 

kagui

Member
Jun 1, 2013
78
0
0
the real funny part is that this thread , maked that video one of the most watched, on theirs youtube channel
 

DrMrLordX

Lifer
Apr 27, 2000
22,945
13,031
136
I really liked this ad, especially since AMD really did have the better chips back in those days.

It's really crazy to remember that once upon a time, AMD made some pretty incredible processors.

Oh don't get me wrong, AMD did have a great processor in the 1.4 ghz Thunderbird, especially when Intel couldn't put out anything faster than the 1 ghz Pentium III (they had to recall the 1.13 ghz P3). But really, emergency train routing?
 

jihe

Senior member
Nov 6, 2009
747
97
91
LOL what is this [stuff]?

No profanity in the tech forums please
-ViRGE
 
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erunion

Senior member
Jan 20, 2013
765
0
0
Per AMD

"A Compute Core can be either a CPU core or GPU core.

To illustrate, we can describe a given APU, such as the AMD A10-7850K APU, as having 12 Compute Cores, consisting of four CPU cores and eight GPU cores."

http://www.amd.com/en-us/innovations/software-technologies/compute-cores


Yep. This is the next generation of "moar cores." Can't physically fit any more CPU cores on the die? Just put "cores" in quotation marks and keep increasing that number.

Edit: I love how (almost) everyone here knew about the relevant public statements by AMD, yet WCCF is completely clueless(as always).
 
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ViRGE

Elite Member, Moderator Emeritus
Oct 9, 1999
31,516
167
106
Edit: I love how (almost) everyone here knew about the relevant public statements by AMD, yet WCCF is completely clueless(as always).
WCCF knows. But if they wrote their stories accordingly, they wouldn't get nearly as many page views.