And finally comes the tired, old, lame argument of "CPU prices will triple when/if AMD dies." Honestly, do you really think Intel would significantly raise cpu prices if AMD suddenly disappeared? How would Intel continue to make their margins if they massively increased prices for their cpus? It won't happen. No amount of doomsday prophecy will change the fact that the PC market is, overall, very price sensitive and a sudden, massive increase in prices would definitely shrink sales of said more expensive PC's, and by extension, shrink Intel's margins substantially. Honestly, you really have no understanding of business, do you OP?