7800x is already under $400. If Intel is being generous, CL version of 7700k will be the new i3. LOL probably not since Zen is not really on par in performance.
Intel can definitely launch an entry level Coffeelake i5 with 4C/8T which provides 7700k performance for USD 180. That would be very nice. Intel needs to get aggressive and not look at Ryzen but the upcoming Pinnacle Ridge (Zen on 14nm+) as the intended competition. AMD would look to launch a 6C/12T 4 Ghz CPU at USD 230-240 and a 6C/12T 3.6 Ghz CPU at USD 190-200 . Anyway the consumer is the big winner here as both Intel and AMD bring hex cores to mainstream.