On another note:
Ross Seymore - Deutsche Bank
And I guess as my follow-on in somewhat similar. We talked a little bit about this at CES, to see want to get your view. Broadwell is launching in the fourth quarter and then starting to ramp now. Skylake, it sounds like you want to continue to have that be on time and I guess the early part of the second half of this year. To the extent of the Broadwell, duration is shorter than normal. What sort of business implications, whether it’d be on the revenue, the COGS, etcetera line should we think of to hit the financials throughout the year?
Brian Krzanich - Chief Executive Officer
Well, this is Brian. Let me first kind of answer how we are looking at this and we are not going to slow Skylake down. We said it will be a second half of this year. I don’t want to slow it down because it brings a lot of innovation, a lot of new capability to this market. We think we’ve managed between the SKUs of what SKUs we are bringing out on Broadwell to really refresh the 2-in-1 devices, the Chrome books. We wanted to bring Core M out which I think in the first part of this year with changed New Year, the back-to-school season having the super-thin and light devices is going to be critical.
So missing that by doing something else with Braodwell would have been in the stake. And I think getting that volume is a good thing. We think we managed the transition on the number of SKUs as Broadwell will have and how will transition the market to Skylake now moving forward from a margin or COGS standpoint. But remember they are on the same technology, the same piece of silicon, it’s the same factory. All we do is change the piece of glass in the scanner to get a different product. So there is not a change or revamp of our factories that needs to occur for this.
Stacy Smith - Chief Financial Officer
Yeah. That last point is important both for 14-nanometer products for us. So it doesn’t change our factory profile. And just generally the faster we bring out new features and cool stuff to the market, the better off we are. So we are not planning to slow down Skylake if that was at the heart of your question.
Quote:
http://seekingalpha.com/article/282...h-on-q4-2014-results-earnings-call-transcript