Mobile division literally had negative revenue in this quarter, and overall lost $4.2bn. How the heck are Intel getting away with this kind of market manipulation? It's textbook monopolist tactics, rely on overwhelming dominance in one business sector to fund dumping in another sector and choke the competition.
That's 4.2 Billion of profits lost in 1 year. Where are all those naysayers that kept ripping apart AMD for not spending $ to enter the mobile/tablet sector? AMD's greatest mistake for the mobile market strategy was selling their mobile assets for $65 million to Qualcomm. However, after that mistake was made, later on management realized it would be too costly to re-enter the market and compete with Samsung, Apple, MediaTek, Qualcomm on the mobile space. Even Intel can't do it after flushing $4 billion straight into the toilet. :whiste:
Intel has lost twice AMD's entire market cap in a year on mobile. About 1.5X an AMD last year. I really hope those billions lead to strong products in the coming years...
Well given that Asus ZenPhone 2 packs potent specs for just $199 (!), not only is Intel giving away their mobile chips, they are likely starting to pay OEMs to use them. No Snapdraggon or Exynos or Apple chip with such specs would ever sell in a $199 phone.
Why give away a flagship mobile SOC for free (probably with subsidies to OEMs too) despite supposedly class leading performance? It's basically Intel's way to try and establish its brand in the mobile space as 99% of consumers don't take Intel's SOC chips seriously.
A $0 Atom + $$$ subsidy to Asus would certainly explain how Asus could go 4GB of RAM, 13 MP camera, fast-charging, 5.5" display and still hit $199 price. It's like Intel is essentially paying for Asus' costs and absorbing them just to say they have an Atom in a smartphone.
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Not surprised that Intel's other divisions are doing well. Xeon is very potent in the server space and mid-range and high-end performance desktop segments are more or less completely locked up by Intel, with mobile i3/i5/i7s probably having 90%+ of the $600+ laptop market. In the last 6 months I recommended a 4790K build for one friend and a 5820K build for the other, while a 3rd friend got a combo of MacBook Air and an iMac with Intel CPUs. It's very hard if not impossible to recommend an AMD CPU above $150 nowadays.
I don't even see how anyone would buy a laptop with an AMD CPU at $1000+. I bet Intel has 99% market share at that point.
65% gross margins for Intel are pretty wild.
