Here's my thoughts:
1) Intel, superhero characters? AWESOME marketing tie-in. Since Intel is mostly marketed to gamers, I'd rather see "Hulk" or "Captain America" on the box, than some demonic glowing skull with "Intel" etched into it.
2) Ryzen bugs. At least with Zen1, yes Mark, there were some serious issues with Linux and some programs and compiling and some other issues, with really early silicon batches (of which I had, but I didn't run Linux). I did have freezes/reboots every month or so (NOT Windows Update reboots), with my Zen1 1600 when it was overclocked, even to a relatively conservative 3.80Ghz. I finally decided to just run them stock. Most of the problems went away. (So, OK, blame overclocking for that one, but it's just weird, kind of, that it would run things like PrimeGrid for a month on end, no problems, and then reboot while at the desktop.)
Edit:
3) For the record, at least for the more mature purchasers of PCs, I actually did make the public suggestion here on the forums, of etching sports teams' logos and names into the heatspreader. Since sports is pretty-much a goner now with COVID, that idea doesn't sound so hot anymore.
I would still support Intel doing what M&Ms does, allowing user content on the heatspreader. Imagine if you could have a one-of-a-kind unique CPU heatspreader, just for you! With your grandson's picture, or name, or something, on it! Wouldn't that be "AWESOME"?