Ice Lake is a new architecture, bringing the first meaningful IPC increase since Skylake in 2015. Note that according to slides from Intel manufacturing day, 10 nm + has less "transistor performance" than 14 nm ++, which may manifest as slightly reduced peak overclock.
There was a Cannon Lake-S (for desktops) 8-core in the works, before it was cancelled and replaced by Coffee Lake 6-core. Ice Lake is an opportunity to realize the 8-core.
Use fast storage? Possibly PCI Express 4.0 to buff the DMI link.
Use integrated GPUs? Cannon Lake has Gen 10, and possibly more cores: 320-384 cores (40-48 EUs) in GT2. Ice Lake Gen 11 is likely to build on that.