TreyarchLOL
Immediate "no thanks" from me. They're as bad as Acclaim ever was imo.
So, this is my little 2 cents to it all.
I consider myself a fan of the CoD series. I really enjoyed the first 3 games, but after that it sort of went down hill for me. I'm also not much of a MP fan either. Well, I should rephrase.
When I'm in the mood for a MP experience I normally stick to L4D, L4D2 and a few other games. The MW series isnt bad, it's just not my cop'o tea. I think the SP portion of MW1 & 2 had some pretty fun bits in it, but it was mostly unmemorable. The production values were through the roof right? I mean, really well made from a production standpoint. Particularly the animations and level design really stuck out, but the theme of it all is a little played out. I'm not trolling, I'm just trying to let you know where I'm coming from.
So all that being said, I got about a 30 minute demo of the SP game at E3 and it's is clearly--at least to me--the best thing Treyarch has ever done. They're doing some pretty cool scripted things in-game, the level I saw had a lot of variety, the voice acting stuff was done well enough and overall I think people who loved the MW stuff are really going to dig it.
The crazy thing for me is that the demo room was about 8ftx8ft and they had this massive AC unit blowing the coldest freak'n air EVER right into my face. It was FREEEEZING! Normally this would be a great thing because it can get fairly hot on the convention floor, but this was verging on awesomely ridiculous. Ironically enough they were showing off an ice level, so the demo almost had this kind of 4D thing going for it.
Again, though the game didnt really get me very excited (like when I saw Portal 2 or XCOM), I do think CoD fans will like it.