ATI to raise prices?

[akugami]

Originally posted by: Keysplayr

Originally posted by: akugami

Originally posted by: Keysplayr

Originally posted by: JSt0rm01

Originally posted by: Wreckage
Right on schedule.

poor wreckage.

http://1.bp.blogspot.com/_ntwW...rying-cross-bloody.jpg

What? He's wrong?

Yes, that picture is wrong in so many ways. Let's just start with the obvious, it should be green and not red.

Maybe it is being done to let the vendors hold on to some stock so it doesn't appear that there is a shortage? If the prices are raising, people will just be that more patient to wait on Fermi and see what it does to ATI's pricing. Especially those with GTX series or 48xx series currently.

I was poking fun at the picture JSt0rm01 linked in response to Wreckage. Wreckage's response is almost as if it's another thread mindless nVidia bash party when we all know Wreckage's history of shenanigans. Basically, I was saying the blood on the cross should have been green to reflect the cross that Wreckage is bearing on behalf of nVidia. Green vs. Red.

As for ATI raising prices...probably not a good idea if it's true. And no one should blame nVidia for the high video card prices. That is partially consumer stupidity since the higher end cards are never a good value as well as ATI's fault because they were non-competitive. We all saw what happened to the very high prices of the GT200 GPU's when ATI was competitive again.

 

[cbn]

Originally posted by: thilanliyan
http://translate.google.it/tra...05850%2520price&swap=1

This makes sense.

HD5850 was too much of a bargain compared to GTX 285.

Hopefully Nvidia will release the GT300 soon so consumers can benefit from the price wars.

 

[formulav8]

While this definitely stinks, at least AMD hasn't pulled an nVidia style greed "yet". Hopefully they won't raise their 5870 to the same price as nVidias GTX 280 was released at $650. Now that is nutted and ATI definitely wouldn't get my business! They aren't getting any of my business in the near future anyways.



Jason

 

[Keysplayr]

Originally posted by: ronnn

Originally posted by: Keysplayr

Originally posted by: ronnn

Originally posted by: Keysplayr

Originally posted by: ronnn

Originally posted by: Keysplayr

Maybe it is being done to let the vendors hold on to some stock so it doesn't appear that there is a shortage? If the prices are raising, people will just be that more patient to wait on Fermi and see what it does to ATI's pricing. Especially those with GTX series or 48xx series currently.

Obviously amd are selling all of their stock, so I imagine yields are the issue. Fermi appears to be basically irrelevant.

Isn't that what I alluded to? How do you figure Fermi is irrelevant? It's going to be even more anticipated now in the hopes it will drive ATI's prices back down. Do you think that isn't the case?

If Fermi was relevant in today's market, possibly this thread wouldn't exist. Anyways not my thing to blame nvidia for amd shortage. I like the rest here hope that nvidia is not leaving the market and going software, as we will all pay more.

Nobody is blaming Nvidia for AMD shortage. 40nm yields are obviously not that great yet.
Nvidia is probably going software to sell more hardware to a wider customer base. That is all.

They have been very tardy at getting any new hardware out there. Just rebadge city. Maybe nvidia has seen the writing on the wall and is gracefully getting out of the gaming market?

If you say so. And if I recall, which GPU of ATI's was very late thanks to an engineer finding a defect in one of the copper layers? Was it R500 or R600? I forget but I think it was R600 (2900XT). That was pretty late, but ATI still seems to be in the gaming biz. Funny thing is, nobody thought they were leaving gaming behind because they were tardy. And now you believe that because GTC was held for GPGPU information, and not graphics information, that Nvidia is pulling out of the gaming industry. Wow.

 

[evolucion8]

My hopes to see a HD 5870 for less than $350.00 before Christmas are lost...

 

[lopri]

It's lame, if true. At best it shows AMD's management failed to predict supply/demand, and at worst it'd be kind of a bait and switch - especially this move were decided after, say, AMD had acquired additional intelligence on Fermi's development. (i.e. more delay)

Besides which, by raising the MSRPs AMD gives the partners/e-tailers a bigger comfort zone to add their own piece of pie. I mean, the cards were already going for close to $300, $400. One by one stores would list them for $320, $420, etc.

I had my eyes set on a 5850 @MSRP (or a 5870 if not) and been looking, but if this news turns out to be true I'll probably just wait it out (for long). Whatever the case is, the HD 5800's supply/demand situation is quite disappointing because AMD's execution has been top-notch on both CPU/GPU sides since it overcame the drama of original Phenom.

 

[MarcVenice]

So, in the end, did the prices go up, or not ? In Holland prices remained pretty much the same. A few brands show a very slight increase just now, but other brands are still at the same minimum price they were a few weeks ago.

 

[eternalone]

Well you cant really tell Amd what to do business wise, but it begs the question, if intel all of a sudden fell behind in technology like nvidia has would Intel become the new AMD and AMD the new intel??? Seems the answer may be yes, because at the end of the day its all business I guess. Also AMD needs to drop the price on the Phenom 2 already, that being said AMD offers a very good product bang for your buck at the moment as far as cores are concerned never the less still a little overpriced compared to intels current offerings, just my humble opinion.

 

[Blazer7]

It's lame, if true. At best it shows AMD's management failed to predict supply/demand, and at worst it'd be kind of a bait and switch - especially this move were decided after, say, AMD had acquired additional intelligence on Fermi's development. (i.e. more delay)

Besides which, by raising the MSRPs AMD gives the partners/e-tailers a bigger comfort zone to add their own piece of pie. I mean, the cards were already going for close to $300, $400. One by one stores would list them for $320, $420, etc.

I had my eyes set on a 5850 @MSRP (or a 5870 if not) and been looking, but if this news turns out to be true I'll probably just wait it out (for long). Whatever the case is, the HD 5800's supply/demand situation is quite disappointing because AMD's execution has been top-notch on both CPU/GPU sides since it overcame the drama of original Phenom.

According to this -> http://www.fudzilla.com/content/view/16183/1/ the MSRP for the 5870 remains unchanged.[FONT=&quot][/FONT]

 

[Idontcare]

According to this -> http://www.fudzilla.com/content/view/16183/1/ the MSRP for the 5870 remains unchanged.

I suppose since all AMD is doing is charging more for the Cypress chip itself, the rest of the "kit" is still the same price, so they could always leave the MSRP the same and leave it up to the AIB's to either eat the elevated cost of the Cypress IC and live with lower margins or it is the AIBs who will have to raise prices and face the scorn of the consumer.

 

[MegaWorks]

I think the prices are quite fair considering I paid $763 Canadian for a Radeon X800 Pro. I'll never do that again. Just call me stupid.

LOL! you got owned , I paid $230 CAD for mine couple months after it's launch

 

[Blazer7]

I suppose since all AMD is doing is charging more for the Cypress chip itself, the rest of the "kit" is still the same price, so they could always leave the MSRP the same and leave it up to the AIB's to either eat the elevated cost of the Cypress IC and live with lower margins or it is the AIBs who will have to raise prices and face the scorn of the consumer.

I believe that you are right and it seems that the later is what's gonna happen. With no real competition out there, and as long as the coffers are filled, every one of the AIBs can live with the scorn.

 

[Modular]

At least we know that the price increase has relatively little to do with corporate greed and instead was predicated on issues of supply/demand.

Any way you slice it, $20 is not gouging. $649 for a video card on the other hand...

 

[PingviN]

I don't find this very surprising to be honest. Nvidia are way behind, TSCMs production speed is not satisfactory, demand is high and Cypress lacks any form of competition. I don't like raised prices, but it's good for AMD - which is good for us on a long term basis.

 

[Idontcare]

I've yet to meet a decision-maker at a for-profit business who did not employ supply/demand rational when implementing price-points for their product.

Depending on your income level and the value you personally derive from the experience of using the product, what may be a perfectly acceptable price to you may very well be viewed as price-gouging to your less affluent fellow citizens. Beauty, and value, is in the eye if the beholder.

That is the very essence of what determines demand at any point in the supply/demand curve, yes?

 

[scooterlibby]

Forgive me, as a I am an ignorant graduate student in a relatively unknown economics department, but I am having trouble seeing the difference between corporate greed and profit maximizing. The $649 GTX280 was a price based on a miscalculation about ATi's 4xxx series. Both ATI and Nvidia will charge what the market will allow for in order make their shareholders happy. Call that greed, call it utility maximization, whatever, but these normative arguments about which corporation is more virtuous based on their pricing is ridiculous.

 

[Idontcare]

scooter, ridiculous thinking amongst the educated colleagues you mingle with in a school of higher learning, yes...ridiculous thinking amongst the median of a publicly accessible forum, not so much...

 

[scooterlibby]

scooter, ridiculous thinking amongst the educated colleagues you mingle with in a school of higher learning, yes...ridiculous thinking amongst the median of a publicly accessible forum, not so much...

Point taken.

 

[Jaskalas]

I was not rushing out the door to buy a card anyway. I suggest others wait until the price comes down.

 

[HumblePie]

Uhh quick question....

Why is no one questioning the source of this article?

Not saying it isn't true, but beyond the blog looking website with no references, I can't find any other evidence to corroborate the story posted by the OP. The fact that everyone here is still debating this as truth is mind boggling. Now, if someone can post a reference to something actually released by AMD/ATI that states what the OP's story claims, then I will go along and chime in further. But until I see something a bit more definitive proving that AMD is indeed planning to raise the price of the MSRP, I think this is pure FUD.

Now, I will agree that many retailers are taking the high demand versus lower supply and using that to raise prices on their own. Just because Newegg decides to up the price by $20 or more doesn't mean the MSRP was raised.

 

[lopri]

Both ATI and Nvidia will charge what the market will allow for in order make their shareholders happy.

Corporations are not the only actors in the market, you know. And that's why you've clicked on this topic to read and write.

 

[GaiaHunter]

scooter, ridiculous thinking amongst the educated colleagues you mingle with in a school of higher learning, yes...ridiculous thinking amongst the median of a publicly accessible forum, not so much...

Well it is possible that some of the fellow forum goers think in those terms, I bet most just like to bitch about, which is also a right us consumers have.

As a consumer, don't you prefer to pay $300 for a GTX 280 instead of $649? Of course you do.

Now, from a company POV, selling the same GTX 280 at $649 is a lot better than at $300. And if they were the only company making GPUs maybe $1000 for the top end card would be reasonable.

But consumers will bitch about and pay or not, if they don't have any choice.

On the other hand, in the special case of the release prices of NVIDIA GTX200 series, I think people bitch more because the GTX200 seemed overpriced in terms of performance price even when compared with NVIDIA own 9800Gx2.

AMD pricing of the 4800 series was a nice marketing stunt, making NVIDIA look like "greedy". Of course AMD is also driven by the same objectives - making money (a legitimate goal, but with some rules imposed by the society).

I just don't understand why people can't be illogical and/or sentimental in some public forums.

 

[Wreckage]

Forgive me, as a I am an ignorant graduate student in a relatively unknown economics department, but I am having trouble seeing the difference between corporate greed and profit maximizing. The $649 GTX280 was a price based on a miscalculation about ATi's 4xxx series. Both ATI and Nvidia will charge what the market will allow for in order make their shareholders happy. Call that greed, call it utility maximization, whatever, but these normative arguments about which corporation is more virtuous based on their pricing is ridiculous.

You are dealing with simple hypocrisy, nothing more.

When NVIDIA was charging more for their cards they were "gouging their customers". Now that AMD is doing pretty much the same thing it's OK.

Personally I think AMD should be charging more, they need the money.

Any card over $50 is a luxury item anyways and by no means necessary to run a computer or even play games on one.

 

[bryanW1995]

This may be the first time in history the early adopters were rewarded.

8800gtx?

 

[Tempered81]

8800gtx?

yeah that card remained competitive for quite a while, however it was still $600 to $700 at release, and dropped to $400-$300-$200, last i saw an 8800ultra in HD for $93.

I think he means rewarded for paying a lower price at launch, then within months, the price going up. However long the 5870 remains this competitive depends on the future performance of the GTX385, HD5970, and HD6870, but no doubt that the people who paid $250 and $379 got in on a deal. They're now $299 and $399 and sold out everywhere