where to start ..
i want a video-sync technology, badly. because FPS games.
First and foremost, if AMD even *threatens* to develop a technology competing with NV' G-sync, it will push NV to make theirs cheaper, better, or omnipresent - and we know from the betamax vs vhs, sometimes having more of the worse tech, is better than little of the better one.regardless of which one might be better.
Second, yes, i do smell fish; NV ripped off the Lightboost guys, but has working, ready to buy tech which AMD does not, and it's likely that as soon as NV announced G-s, engineers at AMD scrambled to assemble a tech demo and do a shadow- press release, just to preserve their image if anything.
AMD says the tech will cost nothing (which in itself is strange, because zero cost = zero profit), just as long as the display / panel also support it - which they don't, because they lack the hardware addons which is essentially what G-s is.
So AMD says "we have no plans yet", but that could mean anything, from "no plans" to "we're desperately trying to get this out". But what they would be doing in the latter case, is to get panel makers to support the tech by essentially building their own G-s into the panel, just as NV has gotten Asus and others to build G-s into their systems.
Because G-s ALSO only works if the panel supports it.
Now, i don't want either company to fail, because competition is good for me, the consumer.
And more, i speculate that - assuming both techs make it to launch and beyond - there will be improvements to both tech, copying from each other, so it's only good that AMD came out and spoke about freesync, this will only lead to a better gaming experience for me.
Even if F-s turns out to be laggier than G-s, as soon as F-s 2.0 hits the market "a little while later" it will have sorted out its issues, because companies such as NV and AMD dont bury their head in the sand when the competitor has the better solution, but they copy it.
Last, i'm totally biased towards NV; i prefer their products + associated support, and have had disappointing experiences with AMD ... also the late cpus they've been making really don't put up a great show, (and other, "as i perceive them" flops) so i have my doubts.
But let's hope for both to succeed. While i don't want "the poor man's" sync tech, i know the market will be better if this comes to fruition.