Wrong, in the tablet market that AMD had a better product Contra-Revenue destroyed any AMD competition against Intel.
Also because of the contra-revenue in tablets, OEMs purchased desktop ATOMs to get higher rebates at the end of the month or year. That also destroyed AMD CAT-based desktop competition.
Well AMD's brazos was successful as a product.
AMD's low end brazos didn't compete with contra-revenue..They were beaten by low end intel pentiums and celerons based big core laptop chips towards the end.
AMD's cat cores low powered desktops required active cooling,bay-trails didn't.
Even if they had somewhat lower performance,they won more design wins with NUCs and small form factor designs..which was not covered in contra-revenue.
Tablet market.AMD didn't have a camera sensor(correct me if i am wrong) and why were there no sub 9/10" tablets,not even demoed.Who rules out the possibility of higher power consumption unsuitable for 7/8/9" tablets?And apart from the top-end SKU which was used for demos the most others w/ E- series had half the cores and lot lower clocks.They would have had lot lower perfomance and would have lost to mid-range bay-trail quads.
Intel had to use contra-revenue literally to make x86 enter into mobile world.Intel had and perhaps still has a severe disadvantage in BoM vs ARM based competitors.
Now what makes one think that AMD didn't have any such BoM disadvantage or even had substantially lower BoM than intel?.Also intel had prior experience in mobile and tablet market way before bay-trail and also had experties in sensors and was making products with newer 4g/3g basebands.I don't see much proof how AMD would have been as good or better than intel wrt BoM.
Just performance means nothing if it isn't suitable enough to fit in a mainstream tablet size in a suitable price.Price,performance and power all three are important in portable form factors like tablets.If anything,Intel was seems to be better in BoM aspect than AMD.Still it took contra-revenue to enter.I don't think AMD had that much chances as some make out to be.
All we had seen was one single tablet design win that too wasn't available in most regions.
Also if we go by just pure numbers then AMD A10-micro 6700T was quite far ahead of the bay-trail flagship then especially in graphics performance.In fact if such a chip could have been used in sub 9 inch slim tablets of the class at least some OEMs would have got some designs with it and it could have been priced higher as well because of superior performance.But nothing happened,that points towards the possibility that power-consumption and BoM wasn't inline for those smaller form-factors.
