Sorry, but I think a lot of people also know that Amazon's top list are NOT according to sales. Do you believe over the past week that the 5600x has outsold any other CPU that Amazon sales? There have been many post that Amazon received very limited or almost no skus. Does that raise a flag and make you realize that Amazon may use that to drive traffic or sales of other items? Again, marketing.
"The 5000 series inventory was always going to sell out quickly on launch day"
Right, but AMD is also saying they are going to fix everything in a couple of weeks? They don't even produce their own product. But you think they will all the sudden fix all supply issues in the next couple of weeks, yet they had months to actually have a stock pile of CPUs and their huge vendors in the EU sold out a "thousands".?
So AMD was not "if anyone has been paying attention to the market this year."???
Sounds like you are twisting every point to make AMD look good. They knew they weren't supposed to make as many. They can fix it in 2-3 weeks? Everyone else was paying attention to the market, except AMD? They always expected it to sell out on launch day in an hour?
What you are telling us is that a company who doesn't actually manufacture their own product, has the inability to determine actual demand and they totally expected to sell out of everything in an hour and to leave their customers in a lurch? Not to mention they raise prices and their vendors and ebay have done so even higher than MSRP.
The way it works is that AMD will get products in batches. There's a high probability that they air mailed a limited amount of stock to have it ready for launch day and that a much larger shipment will arrive a few weeks later by boat. I don't think anyone said they'll have infinite supply in a couple of weeks, just that they'll have another shipment to retailers that is expected to be significant. It will probably sell out as well, hopefully not quite as fast. Then after a short time, another shipment, and on and on until supply exceeds demand. AMD knew it would sell out quickly and they never promised it wouldn't.
AMD had 2 choices, build up a decent inventory to give some people a chance to buy it and then ship new supply as quickly as possible, or wait and sit on inventory for months and months until they built up enough supply to meet total demand and they would probably miss the holiday season which means missing the biggest sales season of the year, getting closer to the launch of a competitor's new product, and having to pay for inventory storage for months of product that is otherwise ready to sell. Who in their right mind would choose option 2? No one handles supply chain management like that, not anymore, including Intel, Apple, Nvidia, etc.
This is what I said about the Ampere launch as well. On launch day everything sold out crazy fast, most people never even saw the 3080 come in stock despite constantly refreshing right at launch time. The demand was crazy so it was impossible to know what the supply was like. I had a suspicion the supply was not good just based upon some rumors and just how bad the launch day was. I said the same thing then, it was always going to sell out fast on launch day, the true test of supply will be in the next weeks and months. Well, we're here, 2 months later and still very little improvement in supply. Couple that with retailers saying their supply was very limited and they did not know when more supply was coming. This paints a pretty good picture of very bad supply for the Ampere cards.
For AMD we have 1 German retailer saying they had thousands of units and availability for 2 hours. We have reports of retail stores having stock for hours. Retailers are saying they expect another shipment within a few weeks. Amazon has the 5600x as the #1 best seller which yes, doesn't mean it's #1 in absolute sales ever since launch, but the top seller list is based on an algorithm that uses current and past sales to determine ranking which means there was enough stock, at least in a short window, to be the best seller for that window. The fact that it's still #1 after 5 days says a lot about how much Amazon had initially. All the signs are pointing to not a paper launch. That doesn't mean they had millions of units, but enough to say they didn't paper launch the products. In the next few weeks and months we'll find out if they were really ready to launch these SKUs yet or not.
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