The lighting is clearly different in the AMD screenie versus the NV...just look at how saturated the guy's face is on the right (his left) in the AMD screenshot versus the Nvidia one. The Nvidia one keeps all the facial shadowing and structure, one big blob of a cheekbone in the AMD screenshot.
Personally it looks to me like someone juiced up the contrast in the AMD screenie after the fact, photoshop FTW, or did not set the same gamma for the game.
You guys might want to checkout BFG10K's article:
nVidia 400 Series Image Quality Analysis
by BFG10K
Without a doubt, we've even got a google translated source saying as much with a screenshot to prove it! What more proof does one need?
Keep in mind you are using a game in which NV was heavily involved including direct payments and developmen help - according to their slightly arrogant, pimp-faced chief dev guy they didn't even test it on ATI hardware before its release but they got several Fermi cards well before it was released.
In short it's probably the worst example for fair comparison unless you want to showcase how limited tessellation this NV+4A duo was able to achieve - something that's probably the result of an NV PR idea, not an original engine feature (they only use it for facial expressions, nothing else.)
