I think there is a big difference in trying to shoot down posters who are in anyway enthusiast about a possible new true alternative from AMD and jumping for excitement.
That is why the extreme effort in disparaging an enthusiastic and possibly hopeful pro AMD poster is very childish and quite immature.
Who benefits?
I would say there's a difference between being enthusiastic about AMD's new products, and being intentionally obtuse. It's possible that Ian took MSI's statement out of context or it was poorly worded, but suggesting that one of the Big 4 motherboard vendors is simply not interested in releasing products for AMD's highly hyped new products is just silly. It's not some random wccftech "according to an anonymous poster on a web forum" source, the VP of Motherboard Sales for a $3B company that has more than a couple dozen AM3+ and FM2+ SKUs that will be replaced by AM4. If he says they're looking forward to AM4 and will work closely with AMD, but they'll start work in the spring and they don't think AMD has the details all finalized, that's about as confirmed as you're going to get. Demanding a source (presumably from AMD) that has come out and said all the details on the AM4 platform aren't finalized yet is just ridiculous.
BTW - I'm pretty sure wccftech is wrong on the Zaruba motherboard. FOC might mean full operational capability in some (military) circles, but in importing and exporting an FOC item is usually free of charge or free of cost. It says nothing about its functionality.