I get that, I have fond memories of my first K6 build, and remember loving that they were always at my easily attainable budget and delivered great bang for buck. But that was years ago, and the company has maybe 3 of those employees left over. They're a company, a brand name and in a market that has been grinding to a halt - no one cares about high performance $400 cpus and $1,000 video cards, other than a particular niche of gamers and hobbyists. For most people, a $500 all in one or $200 chromebook will do what they need to do. The niche that's left means volume's low so it'll be very difficult for a company like AMD to make the margins and recoup r&d by making $80 processors that outperform $400 intel offerings.
It just won't happen. It's kinda like when you really hope a singer's going to make an awesome comeback after 10 years of mediocrity, but then they just end up dead in a hotel... Like AMD is Whitney Houston, or MJ without the pervy stuff. I kinda think x86 is dead (and microsoft as we know it, to be honest). I think arm will be where it's at and I look forward to the day I can edit 4k video in a desktop environment with my $300 arm desktop using a hybrid of chrome and android. Apple will do it first with an arm macbook and the rest of the industry will jump ship from x86 with google giving them the platform to do it without a licensing fee. I'll put money on that!
Once Apple releases a Macbook with their in house processor I think the flood gates will open as far as ARM goes. You know they already have it all worked out just like they had the parallel x86 thing going with OS X during the PowerPC days.