The occasion, held at a curry emporium not far from Tony Blair's house was for a few online hacks to meet Phil Hester, chief tech officer of AMD, and Bob Drebin, ATI's CTO.
And why the curry challenge? Phil Hester's passion is growing peppers. Red peppers, green peppers, jalapeno peppers, chilli peppers - mirch of every kind. . . .
We took the opportunity to ask Mr Hester some questions about AMD and ATI. While he said AMD didn't speculate about what companies it might take over in the future, he said that the firm was always looking for opportunities. He wasn't able to comment on SGI suing ATI for an alleged breach of patents because he's been on the go all week and most of yesterday.
He was interesting about the rumours that Nvidia is looking at creating a CPU. He said that AMD had looked for some time at spreading its wings into the graphics arena, but concluded that it was better to approach a firm like ATI which had immense expertise in that marketplace. He said that the only rational way to approach that market was to take that approach.
The idea of having graphics and CPU in one die is not, of course, new. In fact, back in the early 1990s, Intel had proposed a design for the end of the decade which would have such features, although that never came about.
He said that if you looked at the graphics and CPU market for PCs, there had been five to 10 companies which tried to enter the GPU business and the same sort of number attempted entry into the CPU business too. But that has consolidated into two or three firms in both sectors which suited AMD customers very well. A monopoly didn't suit PC manufacturers, who like to be able to choose which components they use and play the price and performance game.
It's too early to say how AMD's acquisition of ATI will shake out, said Hester, but there were unlikely to be too many redundancies. It continued to be a partner and to work with Nvidia and it was likely that AMD will continue to use the ATI brand in the AMD portfolio, however that eventually shakes out. .. . .