http://www.heritage.org/research/reports/2014/09/higher-fast-food-wages-higher-fast-food-prices
No, Fast-Food Joints Cannot Absorb Cost Increases
Artificially inflating wages would substantially increase fast-food restaurants total costslabor makes up a considerable portion of their budget. Chart 1 shows the financial statements of the average fast-food restaurant in 2013. Labor costs (26 percent) and food and material costs (31 percent) make up the majority of the typical restaurant budget.
The Bureau of Labor Statistics reports the average cook in a fast-food restaurant earned $9.04 an hour in 2013.[2] The SEIUs push for $15 an hour would consequently raise fast-food wages by at least 66 percent. Paying $15 an hour would raise fast-food restaurants total costs by approximately 15 percent.[3]
I can't link charts, but here're the numbers. Note that these are based on an average fast food restaurant's 2013 tax returns:
Item_____________________Amount____Percentage of sales
Wages & payroll taxes_______$217,484___26%
Purchases (food, paper, etc.)__$254,589___31%
Depreciation________________$29,565____4%
Marketing__________________$24,638____3%
Rent and utilities____________$73,913____9%
Other expenses_____________$193,965__24%
Before-tax profit_____________$27,101____3%
We're talking here about increasing wages for the average employee by 66%. Assuming the managers are good little drones as ivwshane envisions and are fine with suddenly earning only a couple bucks an hour more than the workers with no responsibilities, that raises their costs by 15%. Note that this 15% is ONLY the direct cost for the restaurant and assumes that purchases, depreciation, marketing, utilities, and other costs have zero impact, which obviously is highly unrealistic. Even so, there clearly is not 15% to be had here.
People who are are convinced that their employer is raking in money hand over fist need to note how many businesses go under. At $15/hour, the vast majority of small businesses are gone forever. They simply do not have the money to ride out such an increase. (And of course, assuming this thing got indexed to inflation there would be no riding it out.) Ditto for the less affluent chains or those caught cash-poor in mid-expansion, since their excess stores would be near worthless. We'd have a handful of giant mega-corps (no doubt incorporated in Canada or Europe if not Bermuda for tax advantages) controlling all prepared food. Does that sound like a recipe for affordable food?
Heritage also compiled studies on price sensitivity for fast food restaurants. Depending on things like methodology, economic environment, and restaurants studied, these studies show price inelasticity of between -0.743 and -1.884, with an average of -0.946. In other words, raise prices by 1%, lose business of 0.946%. There are a LOT of these studies because fast food is an extremely price sensitive, low margin business. And these aren't studies tied to minimum wage increases, but increases due to any cause, because with a before-tax 3% profit margin, being able to successfully project the effect of a price increase is very big business and can literally make or break an employer.
So now we raise wages 15% and fast food restaurants lose over 14% in sales. (As everyone in the business knows, lower end restaurants are extremely price sensitive.) But the restaurant's fixed costs don't go down. So now prices must be increased further to cover this shortfall. Bottom line, Heritage's study found that prices would have to increase by an estimated 38% to remain viable, assuming businesses had to accept a 77% decrease in profits, a 36% decrease in sales, and a 36% decrease in hours worked. Now, a typical fast food restaurant might cost between $300,000 for a very cheap hole in the wall mom-and-pop store to $2+ million for something comparable to a full service Krystal - NOT including land. (I know; we've done a LOT of restaurants.) Restaurants are already a very low margin business - how many people do you think would be willing to put up even $300,000 for an expected profit of around $6,200? Fuck-all, that's how many. That's a return of around 2% assuming the very cheapest restaurant and average sales and costs - not typically a goal that gets realized.
It's no surprise that this is being pushed by the SEIU, an organization dedicated to the destruction of the nation as we know it.