Why does AMD insist on that nasty RED color theme?

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john5220

Senior member
Mar 27, 2014
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^ if you think about team fortress 2.

Red vs Blue. hmmmmm could it be that this is why AMD opted for ATI's color?

I got one question why the hell didn't AMD just leave the Green Black color for their CPU and let the Radeons remain with Red and ATI Logo?

The Red color does not suite AMD at all. Its repulsive to see a Red AMD CPU but its not repulsive to see a red radeon card. But AMD is slowing turning the red color into something disgusting.

I don't know why they didn't just leave the ATI branding alone instead of fusing both together.
 

KingFatty

Diamond Member
Dec 29, 2010
3,034
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Its repulsive to see a Red AMD CPU but its not repulsive to see a red radeon card.

Can you elaborate on this - is it because of the history of ATI using red, so it's OK for the graphics card to be red and red is not repulsive there?
 

Centauri

Golden Member
Dec 10, 2002
1,631
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I think green was too affiliated with nVidia for AMD to wanna stick with it after they acquired red in the ATi takeover.

Personally, red is far from the top of my list of favorite colors. But as has already been stated, it carries certain psychological messages with regard to aggressiveness and speed. It's a good subliminal message to wield.
 

jhu

Lifer
Oct 10, 1999
11,918
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This is perhaps the biggest reason for AMD's marketing failure if you ask me. Their logo is bad and so is their color scheme for microprocessors.

Like ok when I see a green Nvidia I think GREEN Energy!!! Environmentally friendly!!!

When i see blue intel I think COOL. I think the clear skies and cool seas. The blue theme reminds me of cool and energy efficient.

When I see RED AMD I think TOO HOT. Now normally hot would be well suited for megan fox. BUT in microprocessors I think heat which is BAD.

I feel dirty seeing RED, it reminds me psychologically of wasted energy, chip running too hot, ready to burn up.

I think this has got to be the dumbest move ATI ever did and AMD inherited it and promoted it. It makes me feel dirty even though AMD chips seem to idle at less power consumption than the latest intel CPU

Offcourse the Radeon 9700 PRO was always so much better than the garbage Geforce 4 Ti 4200 and later on rubbish FX 57000 but it still felt dirty seeing the red color.

Really? Whenever I see red I think, "man, that's cold" and when I see blue I think, "Damn, that's hot. Perhaps a bit too hot". [URL="http://en.wikipedia.org/wiki/Stellar_classification]Source[/URL].
 

rtsurfer

Senior member
Oct 14, 2013
733
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I mean Asus makes Red Mobos for the ROG series and they sell a ton.

Its not the color, its the marketing.
 

NTMBK

Lifer
Nov 14, 2011
10,448
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Red = plucky rebels, green = evil Empire

X-wing_SWGTCG.jpg


TIE_Fighter_by_FLCN.jpg
 

witeken

Diamond Member
Dec 25, 2013
3,899
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It is insanity to think anybody buying a processor at $200+ has more to do with the color of a logo than actual performance.

But it's true. Relatively few people go looking for benchmarks when they buy a product with a CPU. They just follow the marketing and go with i5 or i7 depending on what they think they need.
 
Mar 10, 2006
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But it's true. Relatively few people go looking for benchmarks when they buy a product with a CPU. They just follow the marketing and go with i5 or i7 depending on what they think they need.

For the record, Intel's Haswell CPU boxes are downright ugly. Not sure what the packaging design folks at Intel were thinking, but it's really terrible.
 

john5220

Senior member
Mar 27, 2014
551
0
0
For the record, Intel's Haswell CPU boxes are downright ugly. Not sure what the packaging design folks at Intel were thinking, but it's really terrible.

I will agree on this

Ivy Bridge box picture was so much sexier.

haswell box graphics is downright ugly. Maybe intel got lazy and don't see the need to put much effort into it again?
 

NTMBK

Lifer
Nov 14, 2011
10,448
5,831
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Wrong again. In TNG, Klingons are the good guys too. Maybe if you had a Romulan ship…

Depends on which Klingon. That Bird of Prey belongs to the Duras sisters, who certainly aren't the good guys ;)
 

witeken

Diamond Member
Dec 25, 2013
3,899
193
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For the record, Intel's Haswell CPU boxes are downright ugly. Not sure what the packaging design folks at Intel were thinking, but it's really terrible.

For the record, over 50% of the PC market consists of laptops, so only a tiny portion of the people actually buy those boxes. People buy specs.

Why?

Because laptop OEMs are gutless and sell on specs, not on experience. Because even when they build $1200 hardware, they infuse that price point with $300 thinking. Crank up the resolution, but use a panel with a bad color gamut. Slash the thickness, but gut the battery life. Charge four figures, but refuse to remove the spyware and shovelware that infest most OEM laptops like a bad case of fleas. Include a terrible webcam, because you can get away with saving 20 cents on the part. Improve the specs on individual parts, but don’t combine those improvements into superior products.
 

tential

Diamond Member
May 13, 2008
7,348
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Don't include an SSD and instead include a 1TB HDD. Because more space is better space!
 

Rakehellion

Lifer
Jan 15, 2013
12,181
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It is insanity to think anybody buying a processor at $200+ has more to do with the color of a logo than actual performance. People buy i5's and i7's because they scream.

99% of people buy computers because Geek Squad told them to. If everyone were so cold and robotic, we wouldn't have logos at all.
 

svenge

Senior member
Jan 21, 2006
204
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Why does AMD have a red theme to their logos?

Because they wanted to color-coordinate with their earnings reports!