So when all is said and one,between RX460,470 and 480, only the 470 is real winner,both others are flop cards.
If you want to roll that way, GTX750/750Ti/950/960/380/380X/280X/460/470/480/1060 are
all flops because someone in the U.S. could have purchased a
Sapphire Tri-X 290 with 3 games for $200 and an
PowerColor PCS+ R9 290X for $255 20 months ago and enjoyed excellent performance all this time.
Current prices of all next generation cards are overpriced but it can be worse; like buying a $700 780Ti less than 3 years ago or a $550 980 less than 2 years ago and having a
$200 RX 480 4GB beat the former and the $240 RX 480 8GB come very close to the later while doubling its VRAM and destroying the 980 on feature set and DX12/Vulkan games. I guess you call that a fail though.
I quite like the idea that all it takes is 30 RX 480 cards splits across 5 mining rigs to match the world's average monthly income. I just ordered 5 more RX 480 cards and will be ordering a lot more. I don't know many people on these boards that would say no to a $1,000-1,500 USD
raise a month for their wages. And unlike investing in stocks that could bomb during a recession, the cards can be sold with minimal loss in resale value in 6-12 months.
The beauty of making money mining is that it
doesn't matter that RX 470/480 are not downright winners against the GTX1060 because it's just a matter of time before they generate enough $ to earn a free GTX1070/1080/Titan X/Vega CF, etc. RX 470/480 can be views as just a GPGPU tool that has the ability to make $ which in turn can be used for whatever the person desires (i.e., for instance buying a free Vega in 2017). Given that 70%+ of NV's userbase is still on pre-Maxwell GPUs and 80% or NV's customers have GPU slower than a GTX970/1060, I bet if someone came to teh house of most NV users and set up mining and showed them how to make $ with AMD, they'd never buy an NV card until mining exists since the alternative would be free hardware from AMD.
Would you care if the Honda Civic isn't as good as a Porsche 911 GT3 RS on a track? If you could rent out 20-30 Honda Civics to enough customers to afford a Porsche 911 GT3 RS for free in 12 months from now, then Honda Civic is just a stop-gap tool to make $ for a 911 GT3 RS. Since this is a technical forum, any way to get top of the line hardware to those who can't easily afford it is on the table --- mining/crypto-currency makes it happen since at least 2008.
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Another point you missed is that prices are evolving over the duration of the GPU generation which tends to last 2 years. It's only been a month or 2 since RX 470/480/1060 launches which means worldwide prices of these cards are not an indication of success or failure of any one of these products. We know that with AMD, their price cuts and rebates are more aggressive and it's just a matter of time before AMD will have the price/performance crown in the segment (not that this will matter since NV loyalists will continue to buy NV no matter what after seeing the crappy GTX560/GTX660/GTX760/950/960 sell like hot cakes over the years). Since NV has been able to outsell AMD despite having inferior x60 cards for 4-5 generations, you think it matters for squat that suddenly RX 480 isn't outright beating the 1060? No, not at all. Even if RX 480 beat 1060 by 10%, the 1060 would have outsold it anyway because NV as a brand attracts the masses.