less popular or overstocked cars sell at a discount to msrp. Hot cars have dealer markup. Substitute GPU for cars and you have the exact same marketing strategies being employed. Even the "founders" edition BS is the same as a BMW M3 frozen gray. Higher price for a worse item but people bought into the hype.
I personally don't mind the current GPU pricing structure. We continue to get more performance for less money. The 1080/1070 release has created some excellent prices for 980's. I just pulled the trigger on a brand new top end
980ti for under $400.- No rebates, it's in stock ready to ship, and is similar performance to top end 1070's that are selling for at least $50.- more. Now that's good value right there.