x3sphere
Senior member
No company will ever flaunt performance figures unless they have a near monopoly of the market. Performance figures that are released too early give the competitor more time to prepare a counter-attack, whether it be increased clock speeds or price cuts.
Early information does not sway the majority of buyers. Yes, there are some impatient people who are going to buy the competitor's product due to lack of information, but the large majority (> 90%) are still going wait for the press reviews.
Assume everyone is interested in buying either a 5870 or GF100. If there's no information about GF100, then maybe 10% are going to go ahead a buy a 5870. Then on release date, GF100 gets good reviews, and 70% of the people buy a GF100. But if complete performance figures were released months early, then ATI prepares a counter-attack on GF100's release date, and only 50% of the people buy a GF100.
I realize this and perhaps I should have articulated my thoughts clearer. Not saying they have to release hard figures to the same detail and scrutiny of review sites. Figures that vaguely hint at Fermi's performance in a real-world gaming situation would suffice. I don't care how far they stretch it, doing this instills confidence in their product. Builds up hype. Nvidia did do it with the Unigine Benchmark but got blasted for it since it's not a real game. If they would have shown off the tessellation performance with a real game like Aliens vs. Predator or Metro 2033 people would get more excited. But why didn't they? Well.. perhaps the real-world advantages just aren't there.
I've been following this card since it was first unveiled at the GPGPU conference. I get the impression that Nvidia built this card from the ground up to be a computing monster. Gaming took a backseat this time.
Either way, I'm willing to wait it out to see what the final product will be like but I honestly doubt my expectations are far off the mark.