We had a custom ring made for my wife for our 20th anniversary. This wasnt some modified ring from a jeweley chain. It was literally drawn on paper with the designer, designed in CAD, molded as wax and finally white gold. We used existing stones from 3 other rings and that total for the new ring was about $2000. I have a vague recollection that the other rings cost about $7000 total for the other rings. Stones were removed and gold was sold back to jeweler. This is a one of a kind ring we designed. No other like it until someone copies it. People notice it immediately and almost always praise the design and build of it. Platinum would have been was cooler, but the costs were way too high.
EH