http://forums.anandtech.com/showpost.php?p=37594353&postcount=16
Meh.
NV should get those hundreds of people to just form a game studio. Make games and crush AMD performance in those games. Then buy out review sites to use that game in their small selection of games ([H] anyone?).. If they did that, I'm pretty sure their competitive advantage would SKYROCKET for their investment.
Why diddly about injecting their middleware into games? It's getting a horrible rep now, so many sites are covering it and its been front page on Reddit several times with a ton of hate. They would do better just making GameWorks games themselves.
Probably because it is the internet which can make it seem like a vocal minority holds the popular opinion. Which we know is false.
A question, why would a company not offer new features that are only offered on new hardware to drive sales? And why would they spend millions of dollars and time implementing these features to older products when, at the time, the consumer bought the product knowing exactly what features came with that product?
Can you name any other industry that wishes it customers not to upgrade to their latest product line?
EDIT:
Because there have been 3-5 threads about GW since I made an account here a couple week ago that have already gone over this, lets go ahead and come full circle.
Here's where the argument always falls flat:
ALL the Gameworks features are OPTIONAL and CAN be turned off.
There it is, plain and simple