It's priceless, especially coming from a forum member who spends so much time discussing financial matters in a tech forum related to video graphics.
When we bought our house I would of loved to have spent $100,000 less, but the reality was that there were enough people willing to spend $100,000 more that the house carried that price.
When I bought a car I would of loved to have spent $10,000 less, but the reality was there were enough people willing to spend $10,000 more that the car carried that price.
Anyone who works for their money and doesn't have it fall from a money tree would love to pay less for everything they buy, preferably we'd all like it to be free! Those of us in reality though understand that everything comes at a certain cost and we can't just get it for the price we think it deserves. I mean, really ? I think a Ferrari deserves only a $2 price tag, so that is what I will pay for one. Trying to say it's 'ironic' and put it across as being incredulous that a fellow consumer would see the logic in something costing a certain amount is tantamount to foolishness. Everyone wants to pay less for everything, but having the common sense to see why certain things cost what they do and not whining about it is not a logical addition to that want. Trying to use a universal sentiment - of wanting to pay as little as possible for everything we can - as a basis to predicate an argument that a luxury item doesn't command a price is broken and illogical.
The reality is there are enough people willing to spend $550 for a 7970, so that is the price it carries. I am mystified by a poster who seems to have
such an affinity for financial matters, to the point I'd suspect they must be an avid investor or do it as vocation, be so puzzled by a luxury best in class item having a high price tag.
You don't need a 7970 to be a gamer, it's a luxury and commands a price accordingly being the best product available in its class, simple common sense. You can go get yourself a 6870 for $150 that will perform admirably and let you play any game you want at 1080P with settings adjustments. A 7970 is for someone who wants the best and AMD is aware of the pedigree it has in the market currently and priced it accordingly, get over it.
There is no shortage of precedents for the same in the PC sector, whether it be $1000 Intel extreme processors, a $600 Silverstone case, a $500 Asus motherboard, a $500 eVGA power supply and endless others.
I could more easily and at least be able to understand a poster who would just say 'I prefer nvidia to no end over AMD and I'm going to keep throwing crap against the 7970's wall and hope some sticks, because I just don't like that they have a better product' than one who tries to make such a broken tosser of an argument.
Why not just discuss the 670ti ? I mean really, as a sub-halo card, I am near positive it will have better price/performance ratio than the 7970 - so have at her!