Okay, I assume you're talking about the new array XBR model(s), in which case, that's exactly my point. None of my friends can afford that TV (or decide not to invest that much in a television display), why not offer local array dimming LED technology at smaller screen sizes? The logic goes with blurredvision's point: Why not offer products at lower price points like Microsoft did? I still wouldn't call Microsoft's pricing strategy genius, it's just Sony is boneheaded and won't offer lower priced options to their electronics, and in comparison, Microsoft looks to be genius. A harddrive-less, blurayless PS3 at $299 launch would have been a great idea.